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Vevo & PubMatic team up for global CTV inventory access
Last week
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youtube
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transparency
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digital advertising
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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LUMOS Intelligence reshapes Out-of-Home marketing]
Last week
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martech
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ai
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broadsign
LUMOS Intelligence is revolutionising the Out-of-Home marketing landscape in Australia by providing crucial insights for marketing campaigns.
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Searchspring partnership boosts personalised eCommerce
Last week
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martech
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cx
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cdp
Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.
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EMEA CMOs doubling responsibility for sales enablement
Last week
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cx
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martech
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customer journey
Chief Marketing Officers in EMEA are increasingly taking on sales enablement roles, with figures doubling in just a year.
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GenAI sparks hope & unease for tech and telcos in 2024
Last week
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ai
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productivity
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inflation
Onebite research brings hope and concerns for tech and telcos in 2024, highlighting fears about Generative AI.
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Wipro & IBM launch Enterprise AI-Ready Platform for generative AI adoption
Last week
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data protection
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ai
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wipro
Wipro and IBM partner up to launch the Enterprise AI-Ready Platform aiming to simplify data integration and diversify AI use in business procedures, further expanding their collaborative footprint.
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Airtime Rewards appoints Annika Fuchs to spearhead international expansion
Last week
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retail
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loyalty programmes
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european
Airtime Rewards appoints Annika Fuchs, ex-Readly executive, as Head of International Expansion, aiming to replicate its UK success globally.
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Circana launches Liquid Data Engage, a novel platform for retailers
Last week
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ml
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ai
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retail
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
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Twilio's data report shows AI & quality data key for success
Last week
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martech
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cx
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ai
Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.
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Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Last week
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bi
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big data
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ml
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
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Lotame unveils 'Collaborate' to boost data collaboration as cookies decline
Last week
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london
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data portability
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data exchange
Lotame announces new tool from London designed to aid digital marketers' data collaboration efforts as third-party cookies are phased out, while also bolstering data privacy compliance.
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Korean Air partners with Accelya for strategic retail modernisation
Last week
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bi
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big data
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cloud services
Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.
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Amplitude announces enhancements to its Digital Analytics Platform
This month
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big data
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data analytics
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bi
Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.
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AppLovin's 2024 Ad Trends report reveals role of Gen AI
This month
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creative technologies
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ai
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gamification
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
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Aleph expands its Amazon Ads services to 20 countries
This month
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advertising
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twitch
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amazon
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
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'Artificial Inflation of Traffic' scams skyrocket in 2023
This month
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cloud services
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ai
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threat intelligence
A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.
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Tina Stewart ascends as Chief Marketing Officer at Utimaco
This month
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cloud services
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public cloud
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aws
Cybersecurity expert, Tina Stewart, steps up as Chief Marketing Officer at IT security solutions provider, Utimaco, to bolster the firm's global market presence.
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New TikTok & Adobe Express integration streamlines video creation
This month
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martech
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creative technologies
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adobe stock
TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.
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Distology reshuffles leadership for 2024 growth strategy
This month
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partner programmes
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cto
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job moves
Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.
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Adobe & Christian Cowan unveil world's first reconfigurable dress
This month
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martech
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creative technologies
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adobe
Adobe partners with renowned designer Christian Cowan to unveil the world's first wearable and electronically adaptable garment, employing Adobe's Primrose technology, at NYFW Fall/Winter 2024.
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Kerzner Group launches Unily's iKonnect app for enhanced staff communication
This month
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cx
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martech
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ai
Kerzner Group has unveiled iKonnect, Unily's new mobile-first app, revolutionising internal communications for the 70% of its 15,000-strong workforce who are frontline employees without regular access to computers.
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ANNA Money offers £1,500 internship caring for AI-affiliated Terrapin
This month
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fintech
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ml
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data science
Fintech firm ANNA Money provides a unique GBP £1,500 internship opportunity for a student to care for its AI-affiliated Terrapin whilst exploring the customer experience impact of AI technology.
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Singapore's Meta Fantasy clinches Google AI Trailblazer Award
This month
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edutech
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vr
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awards
Singaporean startup, Meta Fantasy, acclaimed by the Google AI Trailblazers Programme, is set to launch a platform capable of creating AI-generated 3D spaces.
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Setting the AI agenda in 2024: what does the C-suite think?
This month
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compliance
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ai
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equality
AI's impact on nearly 40% of jobs requires swift actions to ensure compliance in 2024, but a gap in technical knowledge poses challenges.