CMOtech UK - Technology news for CMOs & marketing decision-makers

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Twilio unveils Unified Profiles & Agent Copilot for customised interactions
Yesterday
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martech
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mobility
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ai
Twilio introduces Unified Profiles and Agent Copilot to its Flex platform, using Segment's customer data to provide personalised, data-informed customer experiences and bolster employee productivity.
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NICE launches next-gen AI tool Enlighten Copilot for CX leaders
Yesterday
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cx
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martech
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creative technologies
NICE's next-gen Enlighten Copilot AI technology, geared toward CX decision-makers and supervisors, promises to enhance customer interactions with real-time data analysis, amidst the rise of AI usage in the workplace.
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How clever UX design can encourage more effective climate action
Yesterday
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carbon footprint
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engagement
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misinformation
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.
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Bonzai to enhance digital ad viewability performance
Yesterday
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digital marketing
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westfield
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nz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.
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Decline in email click-through rates blamed on automation
2 days ago
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email
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online marketing
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marketing automation
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Adobe Firefly unveils Structure Reference for enhanced GenAI control
2 days ago
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martech
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ai
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adobe stock
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
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Adobe enhances Experience Cloud for optimised customer engagement
2 days ago
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ai
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customer engagement
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adobe experience cloud
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
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Adobe & Microsoft unveil AI-powered tools for marketers
2 days ago
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microsoft
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productivity
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collaboration
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.
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Adobe unveils Firefly & Custom Models to harness GenAI advances
3 days ago
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ai
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creative technologies
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adobe
Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.
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Adobe unveils AI advancements for centralised customer data
3 days ago
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martech
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cdp
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adobe experience cloud
Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.
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Adobe unveils AI innovations to transform content supply chain
3 days ago
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ai
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adobe experience cloud
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pfizer
Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.
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AI foundries & digital factories will change humankind, NVIDIA CEO says
3 days ago
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ai
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nvidia
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graphics
In his GTC 2024 keynote, NVIDIA's CEO Jensen Huang unveils the future vision of technology's societal role, showcasing advancements in AI and innovative partnerships.
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Leroy Merlin & Zitcha venture into South African retail media market
3 days ago
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google
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meta
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customer interactions
Leroy Merlin initiates its digital retail media network across South Africa, led by retail media platform Zitcha. This move signifies Zitcha's first venture in the region.
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Adobe's new AI advancements aim to bolster customer experiences
3 days ago
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creative technologies
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martech
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content creation
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
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AliExpress launches livestream shopping for the UK
3 days ago
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cx
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online shopping
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consumers
AliExpress launches interactive livestream shopping in the UK, introducing an engaging and personalised consumer experience.
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NICE unveils Enlighten XM for hyper-personalised customer experiences
3 days ago
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cx
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ai
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customer journey
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
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KttiPay welcomes Pierre Caserta as new Head of Engineering
4 days ago
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fintech
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martech
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transparency
Pierre Caserta, known for fostering innovation in fintech, has been appointed as Head of Engineering for the group expense management app KttiPay, foretelling technological advancements.
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STX Next unveils AI-powered development tool DEEP Next
Last week
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ai
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development
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software development
STX Next launches AI-powered tool 'DEEP Next', promising tenfold speed up in development using autonomous code-writing and testing procedures.
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Firms trust AI despite poor data quality, says multinational survey
Last week
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data quality
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data integration
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data governance
Despite persistent data quality issues impacting AI models, a multinational survey shows businesses resolutely trusting AI outputs, with UK and Irish firms facing unique technical hurdles.
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Matt Gudge named as Healthengine's new Chief Marketing Officer
Last week
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cmo
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big red group
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job moves
Matt Gudge joins Healthengine as new CMO. The marketing executive will focus on innovation and customer-centric solutions, enhancing their service offerings.
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UK retail picks up but online experience lets shoppers down
Last week
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social media
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customer service
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inflation
Despite a market recovery, 85% of UK shoppers feel let down by online retailers in terms of pricing and delivery, says a Celigo survey.
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Job flexibility key for UK prospects, Hampshire tops in WFH salaries
Last week
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wfh
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recruitment
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london
A study by electronic retailer Currys found that four out of ten Britons would avoid job applications without described flexibility, with IT, finance, and sales offering the best chances for versatile roles.
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Kevel introduces Retail Media Cloud to power competitive retail ads
Last week
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ml
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adobe
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amazon
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
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Zeda.io's Insights 2.0: Harnessing AI to enhance product development
Last week
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saas
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ai
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san francisco
Zeda.io revolutionises customer insights with the release of their AI-driven Insights 2.0, aimed at transforming product management by harnessing customer feedback for revenue-focused product strategies.