Vevo & PubMatic team up for global CTV inventory access
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
LUMOS Intelligence reshapes Out-of-Home marketing]
LUMOS Intelligence is revolutionising the Out-of-Home marketing landscape in Australia by providing crucial insights for marketing campaigns.
Searchspring partnership boosts personalised eCommerce
Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.
EMEA CMOs doubling responsibility for sales enablement
Chief Marketing Officers in EMEA are increasingly taking on sales enablement roles, with figures doubling in just a year.
GenAI sparks hope & unease for tech and telcos in 2024
Onebite research brings hope and concerns for tech and telcos in 2024, highlighting fears about Generative AI.
Wipro & IBM launch Enterprise AI-Ready Platform for generative AI adoption
Wipro and IBM partner up to launch the Enterprise AI-Ready Platform aiming to simplify data integration and diversify AI use in business procedures, further expanding their collaborative footprint.
Airtime Rewards appoints Annika Fuchs to spearhead international expansion
Airtime Rewards appoints Annika Fuchs, ex-Readly executive, as Head of International Expansion, aiming to replicate its UK success globally.
Circana launches Liquid Data Engage, a novel platform for retailers
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
Twilio's data report shows AI & quality data key for success
Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.
Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
Lotame unveils 'Collaborate' to boost data collaboration as cookies decline
Lotame announces new tool from London designed to aid digital marketers' data collaboration efforts as third-party cookies are phased out, while also bolstering data privacy compliance.
Korean Air partners with Accelya for strategic retail modernisation
Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.
Amplitude announces enhancements to its Digital Analytics Platform
Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.
AppLovin's 2024 Ad Trends report reveals role of Gen AI
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
Aleph expands its Amazon Ads services to 20 countries
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
'Artificial Inflation of Traffic' scams skyrocket in 2023
A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.
Tina Stewart ascends as Chief Marketing Officer at Utimaco
Cybersecurity expert, Tina Stewart, steps up as Chief Marketing Officer at IT security solutions provider, Utimaco, to bolster the firm's global market presence.
New TikTok & Adobe Express integration streamlines video creation
TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.
Distology reshuffles leadership for 2024 growth strategy
Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.
Adobe & Christian Cowan unveil world's first reconfigurable dress
Adobe partners with renowned designer Christian Cowan to unveil the world's first wearable and electronically adaptable garment, employing Adobe's Primrose technology, at NYFW Fall/Winter 2024.
Kerzner Group launches Unily's iKonnect app for enhanced staff communication
Kerzner Group has unveiled iKonnect, Unily's new mobile-first app, revolutionising internal communications for the 70% of its 15,000-strong workforce who are frontline employees without regular access to computers.
ANNA Money offers £1,500 internship caring for AI-affiliated Terrapin
Fintech firm ANNA Money provides a unique GBP £1,500 internship opportunity for a student to care for its AI-affiliated Terrapin whilst exploring the customer experience impact of AI technology.
Singapore's Meta Fantasy clinches Google AI Trailblazer Award
Singaporean startup, Meta Fantasy, acclaimed by the Google AI Trailblazers Programme, is set to launch a platform capable of creating AI-generated 3D spaces.
Setting the AI agenda in 2024: what does the C-suite think?
AI's impact on nearly 40% of jobs requires swift actions to ensure compliance in 2024, but a gap in technical knowledge poses challenges.