CMOtech UK - Technology news for CMOs & marketing decision-makers

All stories - Page 1

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SailGP to share LiveLineFX tech with other sports organisations
Last week
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vr
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esports
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ar
SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.
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TikTok to join content authenticity initiative in fight against deepfakes
Last week
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edutech
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martech
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digital literacy
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
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Red Hat & Elastic extend partnership for enhanced AI search experiences
Last week
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open source
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elastic
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red hat
Red Hat and Elastic extend their partnership to introduce upgraded search experiences backed by retrieval augmented generation (RAG) patterns, reinventing AI use in business applications.
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Yellow.ai debuts industry-first Orchestrator LLM in AI customer service
Last week
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cx
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martech
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contact centre
Yellow.ai unveils Orchestrator LLM agent model, an AI-driven customer service tool delivering context-aware, personalised interactions, boosting satisfaction by over 60%.
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Sparta Global wins Kings Award for enterprise social mobility efforts
Last week
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dei
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mobility
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london
Sparta Global, a London tech firm championing social mobility, has been honoured with the Kings Award for Enterprise, recognised amongst eight companies for its impactful social mobility programme.
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LogicMonitor appoints ex-Splunk leader Brooke Cunningham as CMO
Last week
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saas
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ai
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cmo
Former Splunk and Datto leader, Brooke Cunningham, with over 25 years in IT observability software leadership, joins SaaS-based platform LogicMonitor as chief marketing officer, driving international expansion.
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UK government departments reveal rise in data breaches & lost devices
Last week
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encryption
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smart home
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technology gifts
A rise in data breaches and lost devices across key UK government departments potentially impacting thousands, highlights urgent need for enhanced data protection.
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Workhuman bolsters leadership team amid global expansion plans
Last week
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ai
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product management
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global expansion
Workhuman aims for growth, bolstering its leadership team with key figures to nurture product innovation, adopt AI and extend its global footprint.
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Red Hat unveils Podman AI Lab to bolster local AI application development
Last week
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contact centre
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hybrid cloud
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chatbots
Red Hat, a leader in open-source solutions, has launched the Podman AI Lab, an extension for its Podman Desktop, aiming to provide developers an easier and efficient way to build and run AI-powered apps in containerised environments on local workstations.
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Medallia recognised as Technology Leader in Q4 2023 Spark Matrix report
Last week
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cx
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martech
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report
Medallia, an industry expert in customer and employee experience, earns recognition as Technology Leader in Quadrant Knowledge Solutions' Spark Matrix Digital Marketing Analytics Q4 2023 report.
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Stack Overflow & OpenAI unite to accelerate AI development
Last week
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ai
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chatgpt
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openai
Stack Overflow and OpenAI announce a key partnership to accelerate artificial intelligence development, providing users with access to trusted knowledge and data, while enhancing their product performance.
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Frasers Group to massively revamp digital infrastructure for optimisation
Last week
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digital transformation
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cx
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martech
Frasers Group announces a substantial investment in a tech upgrade of its digital infrastructure for enhanced operational efficiency and the optimisation of the ecommerce experience.
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Chris Koehler named as Twilio's new Chief Marketing Officer
Last week
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ai
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twilio
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market share
Marketing veteran Chris Koehler, joins customer engagement platform Twilio as Chief Marketing Officer, tasked with enhancing global brand visibility and pushing product innovation.
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Tesco teams up with Eagle Eye for personalised Clubcard promotions
This month
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cx
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martech
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saas
Eagle Eye's AI-powered Personalised Challenges platform has been contracted by UK supermarket Tesco to drive data-driven, personalised promotions for Clubcard members.
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Peckham's digital skills boost for black & ethnic minorities
This month
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digital transformation
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web development
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ai
The Institute of Coding, UAL, UK Black Tech, and the London Borough of Southwark unite to advance digital training for minority communities.
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Debunking the “Three Year Lie”: A new approach to retail digital strategy
This month
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cx
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martech
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omnichannel
Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.
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VerifyMy appoints Emma Robert-Tissot as first Head of Marketing
This month
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partner programmes
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online safety
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marketing strategy
VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.
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Brands increasingly investing in QR & NFC marketing
This month
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nfc
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authentication
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sharpend
SharpEnd's report reveals global brands' increasing reliance on connected tech like QR and NFC, paving the way for personalised marketing.
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Qualtrics unveils AI tools to boost large-scale customer experiences
This month
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cx
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martech
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motorola solutions
Qualtrics unveils AI-empowered tools, set to personalise customer experiences across multiple channels, potentially impacting customers of major firms such as Hilton and Motorola Solutions.
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Amazon Q's AI increases business productivity by almost 50%
This month
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cloud services
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digital transformation
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public cloud
Amazon Web Services launches Amazon Q, an AI assistant designed to boost employee productivity by up to 49%, as businesses continue to adopt digital transformation.
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Progress boosts AI capabilities in latest Sitefinity edition
This month
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ecm
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martech
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cdp
Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.
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Endava introduces Agentic AI accelerator for regulated sectors
This month
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digital transformation
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workflow automation
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insurance
Endava's new Agentic AI Industry Accelerator, Morpheus, aims to bring transparency and greater control to AI use in tightly regulated sectors.
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Generative AI adoption in marketing hindered by skill gap & legal concerns
Last month
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ai
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digital marketing
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skills gap
Partner marketers embrace Generative AI but face barriers including legal issues, data security fears, and a noteworthy skills gap, as per a Coterie Connect event.
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UK consumers prioritising price over brand loyalty
Last month
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cx
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martech
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vr
A report by ServiceNow finds cost as the primary driver of UK consumer brand loyalty, with 67% being less brand loyal than two years ago.