All stories - Page 2
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
This month
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google
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privacy
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Qvest unveils AI adoption strategies in top media companies at NAB
This month
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digital transformation
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digital entertainment
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ai
Qvest has shared key findings about AI integration strategies among Fortune 1000 companies in the media, broadcasting, and entertainment sectors during the 2024 NAB Show keynote.
Wolt expands tailored ad service to aid partner growth
This month
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
Exclusive: How BirdDog is shaking up the broadcasting industry
This month
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digital entertainment
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ai
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broadcasting
Melbourne-based BirdDog is revolutionising the broadcasting industry with its pioneering use of Network Device Interface (NDI) technology.
SmartBear appoints Kevin Foster as Senior VP of Growth Marketing
This month
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ai
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iot
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micro focus
Software development firm, SmartBear, welcomes Kevin Foster as Senior Vice President of Growth Marketing, leveraging his 25 years' experience to drive global growth.
City University partners with Vested to support new talent
This month
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edutech
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public relations
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internships
City, University of London partners with financial services consultancy Vested to deliver a series of initiatives to support new talent joining the industry.
Productivity in SMEs struggles due to staff's tech skill deficit
This month
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microsoft
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sharp
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skills gap
Four in ten UK SMEs see a productivity dip due to poor staff tech skills, particularly in using Microsoft 365, according to a new study by Sharp.
Survival of the fittest: Indie agencies facing the AI battle
This month
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microsoft
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app development
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low-code
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
Workday enlists rock icons for inventive 'Rock Star' campaign
This month
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ai
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advertising
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workday
Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.
New CIC Tech Channel Ambassadors targets IT skills gap
This month
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edutech
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coding
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government
Tech Channel Ambassadors strives to boost the UK IT industry's profile and inclusivity, targeting recruitment of 100,000 diverse individuals.
TeamViewer launches SheSportTech to draw more women into sports tech
This month
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careers
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sportstech
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teamviewer
TeamViewer is pushing for greater gender equality in sports tech through its new initiative, SheSportTech, aimed at inspiring more women to explore career opportunities.
UK IT leaders see transformative potential in generative AI, report finds
This month
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cloud services
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cx
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martech
New Elastic study reveals nearly all (99%) UK IT decision makers believe generative AI can drive significant organisational change, despite concerns around privacy, security and regulation.
Rad partners with Sony to revolutionise content distribution on TVs
This month
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blockchain
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creative technologies
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rad
Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.
Mesh-AI hires former Amazon specialists amidst energy sector expansion
This month
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public cloud
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aws
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cloud services
London-based Mesh-AI fortifies energy sector operations, appointing ex-Amazon Web Services experts, Jacob Parsons as Chief Revenue Officer and James Houlton as Director of Energy and Utilities.
Brands struggling with first-party data strategies
This month
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Thoughtworks report reveals AI's impact on software development
This month
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ai
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thoughtworks
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software development
Thoughtworks' latest Tech Radar report outlines the transformative impact of generative AI on software development, emphasising how new AI tools can enhance engineering outcomes across the software lifecycle.
Loyalty, data and “The Golden Rule” behind customer success
This month
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martech
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cdp
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ethics
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
Team5pm forms data-driven content group with acquisition
This month
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instagram
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film
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tiktok
Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.
Alan Sherman appointed VP of marketing at Gradient AI
This month
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it automation
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video
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video analytics
AI solutions provider Gradient AI appoints Alan Sherman as VP of Marketing, leveraging his extensive experience to boost brand visibility and streamline processes.
Tim Srock named as new CEO for German tech giant Lobster
This month
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digital transformation
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ai
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germany
In a key move for Germany's tech scene, no-code software pioneer Lobster welcomes new CEO Tim Srock, replacing Dr. Martin Fischer, aiming to bolster international expansion.
Ascent One launches integrated platform to streamline educational tasks
This month
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compliance
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software
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digital marketing
Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.
Unpacking AI-powered marketing with good versus poor quality data
This month
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cx
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martech
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creative technologies
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
Coveo unveils new GenAI tools to enhance digital experience journeys
This month
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martech
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cdp
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ai
Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.
AI-based cyber threats amongst top concerns for C-suite
Last month
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advanced persistent threat protection
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ai
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digitisation
30% of C-level executives consider AI-led cyber threats their top concern, prompting an uptick in cybersecurity hiring and investment in preventative measures.