CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news

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How can technology help us overcome friction to build a better travel experience?
Today
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biometrics
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iot
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ai
Technology like biometrics and AI is transforming travel, reducing queues and delays to create smoother, ticket-free, personalised journeys for passengers worldwide.
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AdsAdvisor introduces platform for app marketing analytics
Today
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mobile gaming
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mobile apps
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digital advertising
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
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Linn Academy returns in 2025 to boost ecommerce innovation
Today
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digital transformation
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ecommerce
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ebay
Linnworks will revive its Linn Academy event in June 2025 as it will offer e-commerce retail pros insights, networking, and the latest industry developments.
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Circula raises EUR €15 million to expand AI expense automation
Yesterday
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saas
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rpa
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ai
German expense management firm Circula has raised EUR €15 million to boost AI-driven automation, aiming to ease finance teams' workload and expand internationally.
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Freepik launches AI-powered enterprise service for large firms
Yesterday
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edutech
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uc
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martech
Freepik launches Enterprise AI plan offering secure, scalable creative tools with centralised controls, legal protections, and unlimited users for large firms.
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Infobip, Haas F1 partner to boost fan engagement with AI tech
Last week
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cx
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martech
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ai
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
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London firm unveils first quantum-AI generated music track
Last week
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quantum computing
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digital entertainment
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genai
London tech firm Moth launches RECURSE, the world's first quantum-powered AI music track, created in collaboration with electronic artist ILĀ.
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Sinch partners with OneReach.ai to boost global AI comms
Last week
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crm
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uc
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digital transformation
Sinch partners with OneReach.ai to launch AI-powered agentic experiences, enhancing global customer communication across messaging, voice, and email channels.
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Creatopy appoints Thibault Imbert to drive AI product growth
Last week
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martech
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cdp
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ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
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Jennifer Catto named executive vice president at Sabre
Last week
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digital transformation
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cx
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martech
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
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Qual at Scale: Unlocking the “Why” at a Whole New Level
Last week
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cx
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martech
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ai
Mercury Analytics launches Qual at Scale, an AI-driven tool offering in-depth qualitative research at survey scale for rapid, detailed consumer insights.
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Optimizely unveils enhanced Opal AI to boost marketing workflows
Last week
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martech
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rpa
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cdp
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
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UK BPOs and contact centres look offshore as payroll costs rise
Last week
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uc
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contact centre
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outsourcing
Rising UK payroll costs due to higher National Living Wage and NIC are driving BPOs and contact centres to seek cheaper offshore alternatives like South Africa.
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NICE & ServiceNow partner on AI to unify customer service
Last week
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
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RingCentral unveils flexible pay-per-organiser model for events
Last week
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uc
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digital transformation
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hyperscale
RingCentral wins Frost & Sullivan's 2025 Global Customer Value Leadership Award and rolls out pay-per-organiser pricing for its Events platform.
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How the Orlando Magic are reinventing fandom with data and AI
Last week
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
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UK marketing leads AI adoption, legal sector hesitant
Last week
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hcm
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ai
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customer service
UK marketing teams lead AI adoption with just 2% resistance, while legal professionals show the highest scepticism at 19%, reveals Freshworks report.
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Unlocking Retail Growth: The WhatsApp Customer Service Revolution
Last week
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encryption
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cx
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martech
eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.
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Desktop PC sales remain strong in Europe as mini PCs surge
Last week
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windows 11
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consumer electronics
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gdp
Europe's PC desktop sales remain strong in early 2025, with consumer notebooks outperforming commercial ones amid uneven market recovery across countries.
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Eagle Eye & Ecrebo partner to boost smart receipt marketing
Last week
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.