Amperity named leader in customer data platform by Snowflake

Amperity has been recognised as a Customer Data Platform Leader in the Modern Marketing Data Stack 2025 report by Snowflake.

This recognition forms part of Snowflake's third annual review, which delves into the tools and technologies employed by its customer base to enhance their marketing data frameworks in light of advancements in AI. The analysis covered roughly 9,800 customers and outlined ten critical technology categories such as Analytics & Data Capture, Enrichment & Hygiene, Identity & Onboarding, Customer Data Platforms, Marketing & Customer Engagement, and others, which organisations are considering to optimise their marketing strategies.

Denise Persson, Chief Marketing Officer at Snowflake, remarked on the evolving nature of the marketing stack: "In a new age of innovation, we're witnessing a changing of the guard around AI and how marketers capitalise on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides."

Amperity's position as a leader in the Customer Data Platform category highlights its capabilities in data activation solutions, a sector that includes customer data platforms and reverse ETL providers, which facilitate easier and quicker access to data for marketing operations. This category focuses on processing audience data to create relevant segments and distributing these across platforms for targeted marketing.

Curt Lockton, SVP of Partnerships at Amperity, expressed gratitude for this recognition: "We are honoured to be recognised as a leader in the Customer Data Platform category by Snowflake. This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data. By enabling brands to create a true 360-degree view of their customers, Amperity and Snowflake are ushering in a new phase of data-driven marketing, turning deep insights into actionable strategies, driving enhanced engagement, stronger loyalty, and substantial revenue growth."

Snowflake's report sheds light on new industry norms, underscoring three key trends that distinguish today's marketing technology ecosystem from that of 2022. These trends are a heightened focus on measurement and ROI, increased regulatory and consumer concerns regarding privacy, and significant consolidation within marketing and advertising sectors. It further elaborates on how Snowflake customers utilise partner technologies to bolster their marketing strategies with data-driven insights.