Chelsea FC partners with Twilio to enhance fan engagement

Chelsea Football Club has announced a multi-year partnership with Twilio to enhance fan experiences through an increased level of personalisation.

The collaboration will utilise Twilio Segment, a customer data platform, to provide Chelsea FC with more profound insights into its extensive global fanbase, allowing for tailored engagements. The club aims to reward fans with stadium-specific promotions, custom content centred on preferred players, and recommendations for prime spots for refreshments, thus fostering stronger connections.

Twilio's role in bolstering the women's game is also part of this partnership. It includes delivering personalised updates on women's matches and ticket information while tailoring digital experiences to better serve fans of the women's team.

Peter Bell, Vice President of Marketing, EMEA at Twilio said: "This exciting new partnership will empower Chelsea Football Club to connect with their fans, enabling powerful, personalised engagement both home and away. At Twilio, we're committed to supporting Chelsea in allowing its fans to feel even closer to the club. We're excited to see the game-changing impact of this partnership over the coming years."

Phil Lynch, Chief Digital Officer of Chelsea Football Club commented: "We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its customer data technology. For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio's leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fan base."

To commemorate the partnership, Twilio is initiating the 'One in a Twilion' award to acknowledge the impact of women in technology. Nominations for the award will be open to the public, and winners will be declared in March 2025, just ahead of International Women's Day. The initiative seeks to honour women in tech for their substantial contributions and achievements.