Esendex introduces new self-serve tool on WhatsApp platform

Esendex has unveiled a new self-serve feature on its WhatsApp Business Platform, simplifying the process for businesses to engage with customers.

The updated feature enables businesses to enrol and connect with WhatsApp directly from the Esendex platform, significantly decreasing the time it takes to send marketing messages. This development comes ahead of the busy Black Friday season, allowing businesses to complete onboarding and initiate customer communication in under a day.

The platform is designed to facilitate various customer interactions, including marketing messages, transactional notifications such as alerts and updates, and customer care communications via chatbots or live agents–all from within the Esendex interface.

WhatsApp is currently the world's top messaging application, with over 2 billion active users. Statistics suggest that users open the app more than 20 times a day.

Richard Hanscott, CEO of Esendex, stated, "In recent years, WhatsApp has become an increasingly popular platform for businesses to reach their audience – and for good reason. Rich content delivered through WhatsApp prompts customers to take immediate action, with promotional messages delivered directly to their mobiles."

He further commented on the timing of this enhancement: "Recognising this, ahead of Black Friday and the holiday season, we've made it as easy as possible for businesses to be strategic and sign up to our WhatsApp Business Platform to begin connecting with their customers. One of our UK customers has already completed the onboarding process in less than 20 minutes."

Esendex is a global provider of business communication solutions specialising in SMS, voice, email, and messaging platforms like WhatsApp and RCS. Founded in 2001 and based in the UK, the company helps businesses enhance customer engagement through multi-channel messaging. Serving a range of industries, Esendex provides services for marketing, transactional alerts, and customer support, with a strong focus on reliability, security, and ease of use.

A recent global survey by Esendex revealed WhatsApp's untapped potential as a business communication tool. 60% of consumers have not received messages from businesses on the platform. Additionally, 32% of shoppers were willing to complete surveys or reviews through WhatsApp or SMS, offering businesses valuable insights.

Introducing this self-serve feature on Esendex's WhatsApp Business Platform streamlines the business process, significantly reducing onboarding times and facilitating direct communication through a widely used messaging app. This enhancement provides exciting new opportunities for businesses to optimise their marketing, transactional messaging, and customer care efforts ahead of busy shopping seasons, ultimately improving customer satisfaction and engagement.