Exclaimer unveils Brand Kits for multi-channel control

Exclaimer has launched Brand Kits, a product update that adds multi-brand governance across email signatures and video meeting branding in a single system.

The company said Brand Kits lets organisations define brand assets once, then apply them across email signatures and meeting experiences. It said teams can avoid manual updates across multiple templates when logos, colours or other visual elements change.

Exclaimer positioned the release as a response to brand management complexity in large organisations, including groups with multiple regions, subsidiaries or acquired businesses. It said inconsistencies in everyday communications can appear quickly across high-volume channels such as email and video meetings.

Across platforms

Brand Kits works with email signatures in Microsoft 365, Microsoft Exchange, including hybrid deployments, and Google Workspace. It also applies to meeting experiences in Microsoft Teams, Zoom and Google Meet, according to the company.

Exclaimer said the feature sits above individual templates. It separates the definition of brand elements from the design of signatures and meeting themes. The company described it as a governed control layer.

Exclaimer referenced findings from its State of Business Email report. It said nearly half of global IT leaders reported that most internal and external communication still relies on direct email.

The company said this reliance on email, combined with rising communication volumes, creates operational pressure when organisations need to roll out brand updates. It said even small changes can take hours or days when teams need to update multiple templates across departments.

Governance layer

Exclaimer said Brand Kits supports multiple brands from a single platform. It said teams can use different logos, colours, fonts and assets across brands, regions, departments or subsidiaries.

The company said changes made to a Brand Kit cascade across linked email signatures and meeting themes. It said centralised control reduces the risk of outdated branding appearing in live communications. It also said the system reduces the need for routine IT intervention when branding changes.

It framed the release as a shift away from template-by-template management. It said most competing approaches manage branding at the level of individual templates, rather than through a central brand asset layer.

"Brand consistency at scale is an ongoing governance challenge," said Paul Hammond, Chief Product and Technology Officer, Exclaimer.

One brief factual context sentence before a quote. Hammond addressed risks that can emerge when organisations manage brand changes manually across a large number of communications.

"Email and video meetings are high-volume, high-visibility channels where inconsistency shows up fast and can damage trust. When branding is managed manually across hundreds or thousands of communications, inconsistency becomes inevitable. Brand Kits reduces that risk without adding more work for teams as organisations grow and change," said Hammond.

Market position

Exclaimer said it has more than 9 million users across 75,000 organisations. It also said it is approaching USD $100 million in annual recurring revenue.

The company described Brand Kits as one of the first products in the email signature management market to extend multi-brand control across both email and meetings. It said customers asked for faster brand updates and fewer inconsistencies, particularly as organisations added brands and operating units.

Exclaimer said it developed Brand Kits with customer input, including feedback from its customer advisory board. It said the feedback focused on the speed of updates, the need for consistent application of standards, and reducing the operational burden tied to brand changes.

Availability

Exclaimer said Brand Kits is available globally as part of its existing plans. It said the product release covers both email signatures and meeting branding features across the supported platforms.

"Email and video meetings are high-volume, high-visibility channels where inconsistency shows up fast and can damage trust," said Hammond.