THG Studios to offer festive campaign secrets at Christmas in July
THG Studios has announced that it will be opening its doors for 'Christmas in July', offering brands an insight into how festive campaigns are created and executed.
The upcoming open day will take place at THG Studios in Manchester and will be co-hosted by TikTok and WGSN. The event is designed to provide marketing professionals and brands with a behind-the-scenes look at producing effective Christmas campaigns during the highly competitive festive season.
Festive campaign insights
Christmas represents one of the most challenging periods for brands due to increased competition and higher consumer expectations. THG Studios aims to address these challenges by offering an exclusive look at their approach to campaign planning and execution. The open day will cover areas including storytelling, strategy development and content production tailored to maximise engagement during the holidays.
Attendees will have the opportunity to hear directly from industry experts and participate in sessions focused on social content creation, live selling, and the use of artificial intelligence to enhance marketing campaigns. These sessions are intended to inform and equip brands with practical strategies for success during the Christmas peak period.
Richard Aldiss, Senior Vice President, THG Studios, highlighted the dual nature of the festive period as both an opportunity and a challenge, positioning THG Studios' open day as a platform for sharing their experience and knowledge with other brands.
"We are incredibly excited to open our doors for our first-ever Christmas in July event. The festive season presents a huge opportunity, but also a significant challenge. By inviting brands into our creative home, we want to share the expertise and insights that have delivered transformative growth for our partners. Our team of over 160 creatives, strategists and production experts have a proven track record of surpassing brand goals during the peak season, and we're looking forward to sharing some of that magic."
Studio capabilities
THG Studios' operations are based in a 135,000 sq. ft facility, which is equipped with creative technologies and in-house production resources, including AI capabilities and A VP screen. The studio offers a range of services, including branding and strategy, packaging design, content production, videography, photography, and set design.
The event will provide brands, particularly those interested in digital-first and social campaigns, with an insight into how THG Studios approaches the entire creative process at scale. The open day will also tap into the company's experience in delivering integrated advertising solutions for high-profile clients across multiple sectors, including Disney and Matalan.
THG Studios' offering is further supported by THG Ingenuity's proprietary technology, data management, and user research, allowing for tailored and data-driven campaign solutions. The studio's ability to manage production at scale is a key aspect of its capability, essential for handling complex campaigns aimed at the Christmas market.
Industry participation
THG Studios' 'Christmas in July' open day is designed to bring together professionals from across the marketing and creative industries. The event aims to share knowledge and spark new ideas for festive campaigns that are both effective and commercially successful. With co-hosts such as TikTok and WGSN, the open day will also address trends and tools currently shaping the market, from live selling strategies to the role of advanced technologies in content production.
The event will provide attendees with practical insight into how established brands cut through the noise of the festive period and engage consumers in a saturated marketplace. By presenting real-world strategies for content creation and campaign execution, the session is intended to support brands in achieving their holiday objectives.
