Nexxen & Vevo partner to revolutionise CTV advertising

Nexxen has announced a partnership with Vevo, a prominent music video network, aiming to expand Vevo's programmatic advertising capabilities, particularly on Connected TV (CTV). This collaboration will see Vevo utilising Nexxen’s supply-side platform (SSP) to grant a broader range of advertisers access to its extensive inventory of premium content.

Vevo's rich library comprises over 900,000 music videos, viewed approximately 25 billion times monthly across multiple platforms, including YouTube, the Vevo TV app, and various live channels. By partnering with Nexxen, Vevo intends to enhance its programmatic footprint, leveraging the platform’s advanced technological solutions to drive additional demand through direct relationships and provide more comprehensive deal capabilities. Moreover, using self-service tools is expected to augment these efforts significantly.

John Rogers, Vice President of Business Development at Nexxen, expressed his excitement about the collaboration, stating, “We’re thrilled to be able to count Vevo—an incredibly well-known music video network—among our premium publishing partners. Not only can our teams help Vevo elevate the value of their inventory, but this new partnership also expands our audience reach and enhances the scale of our quality owned and operated content.”

This new alliance is also set to bolster Vevo’s programmatic monetisation strategy by leveraging Nexxen's unique audience-targeting data. Vevo anticipates that integrating these advanced technologies will help open their sought-after ad inventory to new buyers while continuing to progress their programmatic business.

Rob Christensen, Vevo’s Executive Vice President of Global Sales, commented on the partnership's significant impact: “Vevo is the bridge at the centre of the advertising landscape, connecting marketers with pop culture through streaming music television. With Nexxen’s unique tech offerings and incremental demand, we’re opening up Vevo's sought-after ad inventory to new buyers while continuing to drive our programmatic business forward.”

This collaboration highlights both companies' commitment to strengthening their respective positions in the digital and programmatic advertising markets. By drawing on Nexxen’s advanced capabilities, Vevo expects to meet increasing demand from advertisers looking to capitalise on valuable ad space within the burgeoning CTV sector.

Nexxen is known for its unified advertising technology platform, which encompasses both demand-side and supply-side platforms. This combination allows for comprehensive solutions that span discovery, planning, activation, monetisation, measurement, and optimisation, catering to a wide array of clients' needs.

Established by Universal Music Group and Sony Music Entertainment in 2009, Vevo continues to be a force in the music video domain, offering high-quality music video content and innovative original programming. The network’s widespread distribution partnerships enable it to reach a massive global audience, delivering music videos across various platforms and devices in ad-supported environments.

The partnership between Nexxen and Vevo indicates the ongoing collaboration trends within the digital advertising space, where media networks and technology platforms join forces to enhance the value and reach of content. This strategic move represents a significant step for both companies as they aim to provide better-targeted advertising solutions in a rapidly evolving media landscape.