Paul Smith appoints Verde Digital to boost global SEO presence

Paul Smith has appointed Verde Digital as its search engine optimisation agency to enhance global search visibility as part of its growth strategy.

Paul Smith, which was established in Nottingham in 1970, operates 130 stores in 60 countries and is known for its approach to tailoring alongside contemporary design elements. The company's partnership with Verde Digital began in July 2025 and aims to extend the brand's reach, especially within the premium and luxury sectors, by targeting new audiences through an expanded SEO strategy.

Strategic objectives

Verde Digital will focus on a combination of on-page and technical SEO practices, integrating these within Paul Smith's wider cross-channel digital activities. A key element of the strategy will be to target non-branded search terms, supporting the brand's ambition to connect with style-focused consumers who may not be searching directly for Paul Smith by name.

Hannah Bennett, Head of Digital at Paul Smith, outlined the reasons behind choosing Verde Digital for the campaign.

"I am pleased to start working with Verde Digital. We have set ambitious goals for our SEO growth, and Verde's innovative strategies and impressive results based on keyword-focused growth really stood out to us. We appreciate Verde's expertise and are confident in their ability to help us achieve our goals. We look forward to a successful collaboration and are excited to see the results of our partnership."

Agency perspective

Based in London, Verde Digital works with clients including Adanola, Lavish Alice and Puresport. The agency has established itself in the fashion marketing sector and sees the Paul Smith engagement as a significant development.

Joe Hale, founder of Verde Digital, commented:

"Our mission is to work with great fashion brands and great people to deliver incredible SEO results. Winning Paul Smith is a huge milestone for us, not only because of its global stature in the fashion world, but because its values of creativity and curiosity align so closely with our own. We're excited to show how smart, targeted SEO can open up entirely new audiences for such an iconic label, and we're proud to be part of their next chapter of growth."

Growth ambitions

The collaboration is part of Paul Smith's efforts to accelerate its global presence and broaden its digital marketing footprint. By working with Verde Digital, the brand seeks to optimise both content and technical aspects of its online operations, thereby appealing to a wider base of potential customers in the competitive luxury fashion market.

Verde Digital's appointment reflects an increased focus by fashion brands on digital strategies that go beyond traditional brand-led campaigns, with the intention of reaching consumers through specific interests and search behaviours within the broader landscape of online retail.

This move by Paul Smith is in line with industry trends where brands continue to invest in specialist agencies for digital growth, aiming to achieve measurable improvements in web traffic and visibility while tapping into market segments beyond their established clientele.