Photoshelter unveils new tool to streamline UGC collection

PhotoShelter has announced the launch of its new tool, UGC Management, which aims to transform how organisations collect and utilise user-generated content (UGC).

PhotoShelter's UGC Management allows brands, sports teams, and universities to collect high-quality visuals directly from their audiences through a simple QR code or link, improving the process of sourcing and managing UGC without reliance on outdated submission methods.

The tool provides a branded landing page, where users can upload content without needing to log in. Submissions are then directed to a centralised review gallery, where organisations can vet and approve content for marketing, social media, or live event purposes.

"The most compelling brand stories come from real people," stated Andrew Fingerman, CEO of PhotoShelter. "With UGC Management, we're giving brands an intuitive, seamless way to make the most of their audience's content, turning everyday moments into high-impact visuals that drive engagement and connection."

In today's market, audiences demand authentic narratives from brands, typically requiring organisations to request permissions or rely on cumbersome processes for UGC collection. PhotoShelter's tool aims to address these challenges by eliminating manual tracking and easing the content submission process for users.

PhotoShelter also highlights that the new tool aids in making content collection more efficient, enhancing brand storytelling by incorporating authentic visuals that can increase engagement and build trust.

Andrew Fingerman commented on the importance of the right tools for brands to harness user-generated content on a large scale. "But brands need the right tools to harness that power at scale," he remarked.

UGC Management is now available to all PhotoShelter customers, as organisations and companies continue to seek effective methods to leverage authentic content in their storytelling and engagement strategies.

Founded in 2005, PhotoShelter is a digital asset management solution designed to help users organise, manage, distribute, instantly share, and collaborate with a team on digital content. With 5+ billion assets securely managed and nearly 100 million annual downloads, PhotoShelter states it is the fastest, easiest, and most intuitive way to manage and automate end-to-end content workflows to drive your brand engagement, get better ROI from content and improve efficiency across teams. 

With the addition of Socialie to the PhotoShelter platform, brands can expand their reach and drive more engagement via automated content distribution to stakeholders and powerful performance analytics that help better understand content performance across partner channels, the company states.