RugbyPass has been recognised with significant accolades at the 2024 Global Search Awards for its initiatives during the 2023 Rugby World Cup. The rugby news platform secured two prominent awards, 'Best Use of Content Marketing' and 'Best Use of PR', highlighting the effectiveness of its campaign strategies.
The awards event, held in Krakow, Poland, celebrated exemplary search strategies from companies worldwide. RugbyPass, working in partnership with the digital agency Another Concept, was credited with innovative efforts that resonated effectively with audiences around the globe.
The 'Best Use of Content Marketing' award honoured RugbyPass for its development of custom-built, on-site interactive content tools. These tools allowed rugby fans to engage by selecting and sharing their predictions and creating ideal team line-ups for the sport's premier tournament. This interactive experience generated significant engagement, boosted keyword rankings, and drove considerable increases in web traffic.
RugbyPass also received the 'Best Use of PR' award for its ability to promote these tools internationally. By leveraging insights and narratives from renowned rugby figures, they created dynamic stories that successfully captured attention during a competitive news cycle surrounding the tournament.
The panel of judges at the Global Search Awards, comprising digital experts from various fields, praised RugbyPass for its innovative approach. Feedback highlighted the company's originality in content creation and the effective combination of digital PR and SEO strategies. The judges commented, "[RugbyPass] excelled in creating original content by leveraging the expertise within their team... Their strategy showcased a clear sense of individuality and they have achieved incredible results."
Tom Rendell, RugbyPass' Head of Product, expressed his enthusiasm for the recognition received at the awards. "We're absolutely delighted to have won these two awards. It's incredibly satisfying to see all the hard work the team put into these campaigns to be recognised like this on the global stage and lauded by the judging panel. This level of content quality is something we strive for here at RugbyPass across all our channels," he stated.
Kim Ekin, Head of SEO at RugbyPass, who played a pivotal role in overseeing the campaign, spoke of the meticulous planning and execution involved. "From the pre-planning stage of our Rugby World Cup campaign, the teams at RugbyPass and Another Concept considered user experience from end to end, researching search intent, historic keyword rankings and user need," she explained.
Ekin added, "We knew how competitive the landscape was during one of the world's biggest sporting tournaments, so achieving these results - particularly with the PR coverage - demonstrates the incredible drive, expertise and dedication of all involved."
These awards at the Global Search Awards place RugbyPass amid a select group of organisations that have excelled in utilising digital tools and strategies effectively to engage audiences. As the competition intensifies across the digital landscape, the achievements of RugbyPass highlight the increasing importance of innovative strategies and collaboration in achieving standout results.
