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Academy Awards stories

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Creators eclipse broadcasters in Oscars social media surge

Last month
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martech
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digital engagement
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marketing
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
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Explainer: Oscars to stream on YouTube after long TV era

Tue, 23rd Dec 2025
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digital transformation
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martech
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digital entertainment
The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.