CMOtech UK - Technology news for CMOs & marketing decision-makers
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UK Edition · 2026

The Ultimate Guide to Customer Experience

A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Experience (CX).

What to know about Customer Experience

Customer Experience (CX) encompasses every interaction a customer has with a brand, shaping perceptions, loyalty, and business success. This tag explores the latest trends, technologies, and strategies companies are adopting to enhance the customer journey in a rapidly evolving digital landscape.

Readers will find insights into how businesses worldwide are leveraging AI, automation, real-time data, and omnichannel engagement to meet rising customer expectations. Stories highlight practical applications—from retail and financial services to telecommunications and public sectors—showcasing how CX innovations drive efficiency, personalization, and trust.

Dive into expert analyses, case studies, and reports that reveal common challenges like integrating legacy systems, managing data privacy, and overcoming regulatory hurdles. Learn why blending technology with human empathy is crucial and how emerging tools like chatbots and AI agents are reshaping service paradigms.

Whether you're a business leader looking to boost loyalty and revenue or a professional passionate about the evolving consumer landscape, this collection offers valuable perspectives on delivering meaningful, seamless, and engaging customer experiences today and in the future.

UK Customer Experience News

Regional stories with direct local relevance

Analyst Insights

Research and market analysis connected to Customer Experience

Expert Columns

Interviews

Interviews and video coverage from the network

Recent Customer Experience News

Why the UK's agentic commerce future will be won by data, not models
Small Business

Why the UK's agentic commerce future will be won by data, not models

UK retailers face a bigger test than chatbot quality, as AI assistants will favour stores with accurate data, stock and trust.

2 days ago

UK digital transformation projects often run over schedule
Productivity

UK digital transformation projects often run over schedule

More than half of UK organisations say digital transformation projects overrun, as competing priorities and integration hurdles keep delaying delivery.

2 days ago

UK firms say infrastructure gaps slow green efforts
Productivity

UK firms say infrastructure gaps slow green efforts

Britain's green push is being hampered by patchy charging, poor data and weak supply-chain transparency, executives say.

Last week

Aveni raises GBP £12 million for AI assurance tools
Digital Transformation

Aveni raises GBP £12 million for AI assurance tools

The funding will help the Edinburgh fintech expand tools that let banks check AI agents meet conduct standards for customers.

Last week

Parloa opens London office as AI expansion gathers pace
Contact Centre

Parloa opens London office as AI expansion gathers pace

London's rising AI investment is drawing Parloa into the capital as the company expands its European footprint and customer base.

Last week

WealthAi lands Patronus Partners as full deployment client
Productivity

WealthAi lands Patronus Partners as full deployment client

The full rollout could reduce administration and compliance burdens for Patronus Partners as wealth managers look to join up legacy systems with AI.

Last week

HMRC picks Capgemini, NiCE & Route 101 for overhaul
Contact Centre

HMRC picks Capgemini, NiCE & Route 101 for overhaul

Millions of taxpayers should see faster, more consistent support as HMRC moves contact services onto a single cloud platform with AI tools.

Last week

Financial leaders fear AI could harm vulnerable customers
Risk & Compliance

Financial leaders fear AI could harm vulnerable customers

Most firms have expanded customer-facing AI even as a survey found 77% fear their strategies could harm vulnerable customers.

Last week

It's time insurance seeks out next gen responsible technologies
Digital Transformation

It's time insurance seeks out next gen responsible technologies

Trust is now a commercial issue for insurers, as Consumer Duty and wary customers push them towards transparent AI and fairer claims handling.

Last week

Retailers make AI top priority amid cost pressures
Sustainability

Retailers make AI top priority amid cost pressures

Seven in 10 retailers expect growth next year even as labour costs and supply chain disruption push technology investment up the agenda.

Last week

Spitfire IoT revenue surges as UK customers adopt SIMs
Virtual Private Networks

Spitfire IoT revenue surges as UK customers adopt SIMs

UK firms are cutting connectivity costs as Spitfire's IoT revenue jumps 238% on demand from generators, EV chargers and kiosks.

Last week

UK consumers shun cold calls without trust signals
Contact Centre

UK consumers shun cold calls without trust signals

Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.

Last week

Gamma pitches cloud voice to MSPs to boost retention
Unified Communications

Gamma pitches cloud voice to MSPs to boost retention

MSPs could protect margins by bundling cloud voice, as Gamma says it can also reduce churn and block rivals from key accounts.

Last month

Financial planning firms boost technology spending
Productivity

Financial planning firms boost technology spending

The shift comes as 42% of firms use tech spend to cope with growth and regulation, up from 35% in the previous survey.

Last month

Tesco Mobile completes 65 upgrades across Greater Manchester
Small Business

Tesco Mobile completes 65 upgrades across Greater Manchester

Customers in busy parts of Greater Manchester should see fewer dropped calls and faster data after 65 upgrades covering more than 14,000 postcodes.

Last month

UK firms boost cyber & AI spending, Barclays survey
Trends & Predictions

UK firms boost cyber & AI spending, Barclays survey

Confidence in defence remains patchy as 68 per cent of UK business leaders plan higher cyber spending and 46 per cent fear new tools widen threats.

Last month

Optimizely & Deloitte Digital back AI marketing push
Productivity

Optimizely & Deloitte Digital back AI marketing push

Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.

Last month

Armalytix launches compliance bundles for home movers
Productivity

Armalytix launches compliance bundles for home movers

Home movers could face fewer repeated requests as property firms seek to curb delays and duplication in anti-money laundering checks.

Last month

Disabled shoppers face widespread barriers, study finds
Banking

Disabled shoppers face widespread barriers, study finds

Widespread access failures are driving disabled shoppers away, with 38% abandoning purchases and most avoiding brands after bad experiences.

Last month

Young adults hit hardest by mobile app barriers in UK
Digital Transformation

Young adults hit hardest by mobile app barriers in UK

Mobile barriers are costing UK businesses customers, with 81% of 18- to 24-year-olds reporting problems on smartphones.

Last month

Job Moves