The Ultimate Guide to Customer Data Platforms
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
UK Customer Data Platforms News
Regional stories with direct local relevance
Apex wins Marketing Team of the Year at Network Group
Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.
Q-commerce pushes UK shoppers to demand price parity
Supermarkets face mounting pressure to match online deals, as 78% of UK shoppers now expect in-store prices to mirror digital offers.
CX is an outcome of the network beneath it
Customer experience fails when networks falter, with outages, latency and weak security now directly affecting trust and churn.
Acquirz hires data & AI chief after Marketscan deal
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
UK marketers plan to spend more on AI, Canva finds
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
FICO urges UK lenders to use AI in collections for payments
Rising missed card payments are straining UK collections teams, as FICO says AI could help lenders manage cases more efficiently and fairly.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
DevRev wins ISO 27001 certification for AI security
Doxis named Gartner leader for document management again
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Sprinklr adds AI copilots & controls in Spring '26 update
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox launches Gieni ABX on Microsoft Azure to push industrial AI beyond insights, automating workflows across enterprise systems with governance.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data enrichment: Turning raw data into real intelligence
CX is an outcome of the network beneath it
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
Turning practical AI use cases into measurable impact
How accurate address data powers identity verification
Retailers urged to clean address data for faster deliveries
Mythos changes everything: Is your AI agent security ready?
Platforms, sovereignty and global growth at Cavell Summit Europe
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
Interviews
Interviews and video coverage from the network
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Google sees retail success with agentic commerce push
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Recent Customer Data Platforms News
Udora raises GBP £7.5m to expand UK gifting platform
Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.
Doxis named Gartner leader for document management again
Gartner's latest ranking boosts Doxis' appeal to enterprises seeking AI-ready document tools, as rivals race to automate information handling.
Turning practical AI use cases into measurable impact
Contact centres are using AI to cut admin, explain demand spikes and help agents, with savings and faster resolutions already visible.
Webtrends Optimize launches charity grant for CRO platform
A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.
UK SMEs could save £10,000 by ditching software tools
Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.
Liverpool FC expands SAS partnership for fan marketing
Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.
Braze launches AI tools for marketers with Europe hosting
Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.
Braze says AI spending must deliver measurable gains
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
SAS expands UK AI push with GBP £20 million Glasgow plan
Glasgow’s AI jobs and training pipeline is set to grow as SAS commits more than GBP £20 million to its research centre and UK skills drive.
Braze launches AI tools for marketers & European hosting
Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.
Canva adds official PEPPA PIG templates through Hasbro deal
Strong search demand for children’s designs is prompting Canva to expand licensed content, with more than 60 PEPPA PIG templates now live.
UK data privacy complaints rise in finance & health
Complaints over data handling are mounting across UK finance and health, with the ICO seeing the sharpest rise in retail and manufacturing too.
Retailers urged to clean address data for faster deliveries
Poor address records are driving misdeliveries, extra fuel use and customer churn, costing retailers GBP £11.60 a parcel on average.
MSPs see voice as part of wider IT offer, Gamma says
As larger vendors bundle communications with cloud and security, smaller voice specialists face tougher competition and higher support risk.
Experts react to UK £500 million sovereign AI unit
The new fund is intended to boost growth while giving the UK more control over data, chips and AI systems used by public services.
Manchester tech event spotlights AI, cyber & trust
Organisers say the two-day programme will tackle deepfake hiring, data sovereignty and the mounting risks of AI-driven cyber attacks.
UK telecom servers expose security details, study finds
Customer data and service security may be at risk, as nearly one in five UK telecom web servers leak configuration details, a study finds.
FCA sets out open finance plans to boost credit access
Small firms and mortgage seekers could gain faster access to credit as the regulator widens permissioned data sharing beyond open banking.
Atis app launch adds loyalty and direct ordering channel
Half of atis orders are already digital, and its first app will let customers collect points, skip queues and pre-order bowls.
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Customer delivery will be central as the British software firm scales its client operations after a 41% rise in new accounts last year.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Dig appoints Ideal World Co-founder Paul Wright to board
Tenzo appoints Jane O'Riordan as Chair of the Board
Lumai names René Bonvanie board chair for optical AI push
Accordion strengthens London CFO tech team for PE demand
SALESmanago appoints Phil Draper as CEO to drive global AI growth
The Marketing Centre welcomes three new senior fractional CMOs
Nexer names Gareth Mitchell-Jones UK Data & AI Lead
