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Adobe stories

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Google Cloud expands Gemini Enterprise into AI agent hub

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Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.
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Code and Theory launches AI creative tool with Adobe

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Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
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Adobe unveils seven AI marketing workflow prototypes

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Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
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Adobe launches CX Enterprise for AI marketing workflows

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Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
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Adobe names winners of 2026 Experience Maker Awards

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Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Sneaks

Exclusive: How Adobe showcases its innovation engine

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Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
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Adobe launches AI brand visibility tools for businesses

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Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.
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Adobe expands AI partner network for customer experience

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Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
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Adobe launches CX Enterprise to unify AI customer workflows

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Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
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Adobe adds brand intelligence to GenStudio marketing tools

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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
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Adobe unveils CX Enterprise Coworker for AI workflows

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Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
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Mirantis integrates NVIDIA Run:ai to speed AI deployment

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Mirantis ties NVIDIA Run:ai into k0rdent AI to automate GPU stack setup, cutting AI platform deployment from days to minutes for enterprises.
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SnapLogic adds AI gateway to push agents into work

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SnapLogic unveils AI gateway and trusted identity tools as it broadens governance, connectivity and orchestration for enterprise agents.
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Adobe flags common fonts failing basic accessibility tests

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Adobe study finds Helvetica, Gill Sans and Arial flunk basic accessibility checks, as experts warn poor typography could expose UK employers to legal risk.
Adobe explainer

Adobe just rewrote the rules of graphic design

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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Adobe unveils Firefly AI assistant to streamline creative workflows

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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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Adobe launches Acrobat Student Spaces for study support

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Adobe adds free AI study hub in Acrobat with quizzes, audio revision and group tools as it targets students for exam and career prep.
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Databricks launches Lakewatch to counter AI attacks

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Databricks unveils Lakewatch, an AI-driven security platform aiming to replace legacy SIEM tools and counter automated cyber attacks.
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Adobe adds custom models to Firefly in public beta

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Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.