CMOtech UK - Technology news for CMOs & marketing decision-makers

Nike stories

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Fidelity Apps to revolutionise Aussie holiday shopping with VR platform
Last month
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vr
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online shopping
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nike
Tech entrepreneur, Jackson Meyer, aims to transform festive shopping with cutting-edge VR platform, Fidelity Apps.
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Mixed reality studio Dimension launches MAG virtual space
Mon, 16th Oct 2023
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vr
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metaverse
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nike
Virtual production studio, Dimension, has launched MAG, a virtual space for users to interact and customise their Metashima characters.
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A detailed look at the global wearables market
Tue, 25th Jun 2019
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apple
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technology gifts
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samsung
ResearchAndMarkets.com released a new report, providing a comprehensive examination of the state of the wearables market for the next five years.
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Can Nike change sport with smart, self-lacing shoes?
Fri, 1st Feb 2019
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iot
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nike
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smart technology
The shoe is connected to a smartphone app which will store preferences for how the footwear fits, loosening for time out and tightening in-game.
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Self-lacing sneakers: Good enough for Marty McFly, and now Nike
Wed, 23rd Mar 2016
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smartphones
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technology gifts
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fitness
Nike is set to release its self-lacing sneakers, called HyperAdapt 1.0, later this year. The shoes tighten automatically when you step in.
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Apple 'Just Do It' when it comes to watch hires
Tue, 1st Oct 2013
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apple
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technology gifts
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tim cook
Has Tim Cook used his sway in the boardroom to lure Nike's top design director onto Apple's wearable devices team?.
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Symantec unveils new company branding
Wed, 6th Oct 2010
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nike
New logo brings together the Symantec name and the VeriSign check mark.
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Nike launches GPS iPhone app
Wed, 8th Sep 2010
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apple
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technology gifts
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apps
Nike+ GPS app uses iPhone GPS & accelerometer to track pace, distance, time & calories burned. Provides feedback from athletes & connects to Nike community.
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Software protection: guarding your intellectual property assets
Mon, 1st Sep 2008
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nike
Last month we wrote about investing in new ideas, in companies whose underlying asset is in the form of intellectual property.