CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom
Guides
#
ai agents
#
customer data platforms
#
customer experience
#
marketing automation
#
marketing technologies
Search
Stories by Jack Bolton
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
Yesterday
#
martech
#
personalisation
#
digital marketing
As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.
