Written by Will Morey
As legacy systems fade, UK channel partners are using managed migrations to protect revenue and win new recurring income.
Partners are already seeing stronger pipeline conversion and margins as Webex turns existing bases into a simpler route to growth.
Firms using embedded AI in meetings and messaging are already cutting admin, speeding decisions and improving customer response times.
MSPs risk losing deals and margin unless they bundle Teams-aligned calling, as customers demand simpler vendors and tighter integration.
Partners in the UK channel face rising pressure to prove value as customers switch providers and demand faster innovation, longer-term roadmaps.
Partners face mounting strain as PSTN migration collides with day-to-day demand, threatening customer service and new business growth.
Tech Trends 2026 highlights resilience as essential amid supply chain issues, AI risks, and rising customer demands for trusted, stable partners.
Structured feedback can help firms spot shifting demand sooner and steer product, messaging and investment away from guesswork.
