Industry veteran Rob Torres has been appointed as non-executive director.

Torres brings over 20 years of experience and his vast travel industry network to the company.

He will be working with the founding team to partner with global hotel brands.

"I am very excited to grow my relationship with the team and apply best practices from the programmatic advertising industry for B2B distribution in hospitality," Torres says.

"The Katanox team is building an intriguing set of solutions to bring transparency that's needed for the open distribution era," Torres adds.

"Out of necessity, we've seen many advancements and improvements in the travel sector spurred on by technology and digitalisation," Katanox co-founder Mendel Senf says.

"However, when it comes to lodging, it's the safe middle men who are controlling the market and stifling growth.

"We're bringing much needed change to the market by putting power back in the hands of accommodation providers by empowering them to control their own destination via the Katanox platform."