Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.
Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.
The deal broadens Studio Graphene’s European reach and gives clients access to design, engineering and cloud services from one provider.
More chips in connected and electric cars are set to lift demand for vehicle control systems to USD $15.1 billion by 2033.
UK shoppers get a £599 entry point to TCL’s art-style TV range, which blends home décor design with QD-Mini LED picture tech.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
AI could leave disabled users behind unless they are involved from the start, according to a UK poll of 1,032 adults.
The customer experience software provider is courting UK and European brands as it passes USD $100 million in annual recurring revenue.
Retailers can now link existing AI tools to shop-floor staff through headsets, aiming to speed service without new hardware or retraining.
Growth at the Newcastle data firm has climbed 53% as award wins and fresh client deals lift its profile beyond the North East.
Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.
Glasgow’s AI jobs and training pipeline is set to grow as SAS commits more than GBP £20 million to its research centre and UK skills drive.
The Edinburgh conference will put AI trust and governance centre stage as speakers from OpenAI, OpenUK and academia address business risk.
Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.
Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.
Codex and ChatGPT users get a model that OpenAI says performs better on coding, research and office work while using fewer tokens.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
The move aims to turn in-house AI know-how into scalable products for corporate learning clients as demand grows for practical deployment.
