Latest news - Page 57

The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.

To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Qvest has shared key findings about AI integration strategies among Fortune 1000 companies in the media, broadcasting, and entertainment sectors during the 2024 NAB Show keynote.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

Melbourne-based BirdDog is revolutionising the broadcasting industry with its pioneering use of Network Device Interface (NDI) technology.

Software development firm, SmartBear, welcomes Kevin Foster as Senior Vice President of Growth Marketing, leveraging his 25 years' experience to drive global growth.

City, University of London partners with financial services consultancy Vested to deliver a series of initiatives to support new talent joining the industry.

Four in ten UK SMEs see a productivity dip due to poor staff tech skills, particularly in using Microsoft 365, according to a new study by Sharp.

As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.

Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.

Tech Channel Ambassadors strives to boost the UK IT industry's profile and inclusivity, targeting recruitment of 100,000 diverse individuals.

TeamViewer is pushing for greater gender equality in sports tech through its new initiative, SheSportTech, aimed at inspiring more women to explore career opportunities.

New Elastic study reveals nearly all (99%) UK IT decision makers believe generative AI can drive significant organisational change, despite concerns around privacy, security and regulation.

Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.

London-based Mesh-AI fortifies energy sector operations, appointing ex-Amazon Web Services experts, Jacob Parsons as Chief Revenue Officer and James Houlton as Director of Energy and Utilities.

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

Thoughtworks' latest Tech Radar report outlines the transformative impact of generative AI on software development, emphasising how new AI tools can enhance engineering outcomes across the software lifecycle.