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UK News - Page 26

Brits turn to GenAI to find gifts & manage budgets at Christmas
Marketing Technologies

Brits turn to GenAI to find gifts & manage budgets at Christmas

UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.

By Jed Nykolle Harme • 4 min read • Fri, 12th Sep 2025
UK CMOs overwhelmed by tech burden as marketing roles evolve
Digital Transformation

UK CMOs overwhelmed by tech burden as marketing roles evolve

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
UK businesses lead global push as AI investment & adoption surge
Generative AI

UK businesses lead global push as AI investment & adoption surge

UK businesses are leading the global surge in generative AI investment, with 84% expecting AI agents to manage business processes within five years.

By Shannon Williams • 4 min read • Wed, 10th Sep 2025
UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025
L'Oréal Paris tops UK social media beauty ranks with GBP £238.5m EMV
Instagram

L'Oréal Paris tops UK social media beauty ranks with GBP £238.5m EMV

L'Oréal Paris leads UK beauty brands on social media H1 2025, with GBP £238.5m EMV on TikTok and GBP £28.6m on Instagram, surpassing Charlotte Tilbury.

By Kaleah Salmon • 3 min read • Tue, 9th Sep 2025
Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark
Marketing Technologies

Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025
Majority of Britons back technology to tackle underage vaping
Biometrics

Majority of Britons back technology to tackle underage vaping

Most Britons back advanced technology, like biometrics, to curb underage vaping amid concerns over weak current age-verification methods and illicit sales.

By Shannon Williams • 4 min read • Sun, 7th Sep 2025
Peer reviews surpass influencers for UK shoppers' purchase decisions
Customer Experience

Peer reviews surpass influencers for UK shoppers' purchase decisions

Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Topol.io spins out from Ecomail to offer standalone email editor
Software-as-a-Service

Topol.io spins out from Ecomail to offer standalone email editor

Topol.io has split from Ecomail to become standalone, focusing on its embeddable email editor used by over 12,000 customers and 200 SaaS platforms.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Black Friday 2024 sees 3.1% growth as bounce rates increase
Customer Experience

Black Friday 2024 sees 3.1% growth as bounce rates increase

Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.

By Sean Mitchell • 4 min read • Thu, 4th Sep 2025
UK consumers cut impulse spending, turn to smaller retailers
Marketing Technologies

UK consumers cut impulse spending, turn to smaller retailers

Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.

By Jed Nykolle Harme • 3 min read • Thu, 4th Sep 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
8x8 extends Southampton FC partnership to boost fan engagement
Unified Communications

8x8 extends Southampton FC partnership to boost fan engagement

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

By Catherine Knowles • 3 min read • Fri, 29th Aug 2025
UK marketers shift AI strategies as EU regulation prompts change
Customer Experience

UK marketers shift AI strategies as EU regulation prompts change

Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.

By Jed Nykolle Harme • 3 min read • Fri, 29th Aug 2025
Revamp unveils two 3 in 1 hair stylers priced at GBP £129.99, £99.99
Amazon

Revamp unveils two 3 in 1 hair stylers priced at GBP £129.99, £99.99

Revamp launches two new 3 in 1 hair stylers in London, priced at GBP £129.99 and £99.99, featuring advanced tech and nourishing oils for all hair types.

By Jed Nykolle Harme • 4 min read • Wed, 27th Aug 2025
AI adoption rises among UK small businesses, boosting efficiency
EduTech

AI adoption rises among UK small businesses, boosting efficiency

A survey reveals 57% of UK small businesses use AI to boost efficiency, with 84% seeing it as beneficial rather than a threat to growth and operations.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
Most UK SMEs lack formal marketing plans & lose core focus
Customer Experience

Most UK SMEs lack formal marketing plans & lose core focus

A study reveals most UK SMEs lack formal marketing plans, with only 31.4% having a strategy, risking loss of focus on core marketing fundamentals.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
Generative AI transforms Women's Rugby World Cup broadcasts
Digital Transformation

Generative AI transforms Women's Rugby World Cup broadcasts

Capgemini's AI-powered TryZone IQ will enhance live Women's Rugby World Cup 2025 broadcasts with real-time insights, boosting fan engagement globally.

By Melvin Hipolito • 4 min read • Fri, 22nd Aug 2025
Bristol to launch BTF+ festival blending tech, culture & arts
Unified Communications

Bristol to launch BTF+ festival blending tech, culture & arts

Bristol is set to host BTF+, a six-day festival blending technology, creativity and culture, from 6-11 October 2025 in the Old City area.

By Catherine Knowles • 3 min read • Fri, 22nd Aug 2025