AppsFlyer unveils AI-powered marketing suites for data & security
AppsFlyer has launched eight products intended to support businesses with data management, performance measurement, and automation in marketing. The product release is structured across four main suites, each addressing distinct industry challenges examined by marketers across digital channels.
AI integration
The Agentic AI Suite provides marketers with an execution layer for marketing intelligence. It combines AI-ready data, pre-configured agents, and the Model Context Protocol, which supports the use of large language models such as Claude and ChatGPT. The suite offers tools to automate workflows including creative opportunity identification, surfacing of insights, configuration monitoring, and detection of performance trends. All solutions are designed to comply with privacy expectations.
Performance measurement
Incrementality for User Acquisition is included to assess the true contribution of each marketing touchpoint. It provides cross-network lift analysis without the need for manual setup. This aims to equip marketers with information to make more informed investment decisions. The updated Cross-Platform Journeys and LTV Measurement enables the tracking of customer activity and value across compatible platforms, including mobile, web, desktop, console, and connected TV.
Data collaboration
Signal Hub is introduced as a privacy-focused data collaboration tool. It allows brands, partners, and platforms to securely connect and combine insights, integrating clean-room and identity-resolution technologies using real purchase signals. By doing this, marketing teams can build relevant audience segments and measure campaign impact without compromising user privacy. Signal Hub is capable of supporting collaboration across mobile, web, and connected TV ecosystems.
Security upgrades
The new Enterprise-Grade Security Package offers additional security capabilities such as SAML 2.0 SSO with SCIM provisioning, multiple token governance, advanced audit logging via APIs, IP allow lists, and granular role-based access control under a Zero Trust framework. These features are aligned with corporate compliance standards and seek to improve management efficiency.
Attribution improvements
AppsFlyer's Enhanced Attribution Model incorporates AI-driven behavioural analysis to detect instances of click flooding during attribution. This aims to ensure accurate metrics, fair network assessments, and clear performance data for marketers.
Dashboard enhancements
The My Dashboards service consolidates numerous metrics-Activity, Lifetime Value, Cohort, SKAN, and Single Source of Truth-into a single interface. This dashboard now features natural-language queries and an AI assistant, offering teams a way to access marketing insights without relying on separate business intelligence resources.
Creative asset management
The Creative Management Hub centralises all tasks related to handling creative assets. It supports asset import, analysis, optimisation, and automated distribution. With the addition of AI-powered scoring and suggestions, marketers can expedite time-to-launch and use data-driven insights for creative management.
"The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform," said Oren Kaniel, CEO and Co-founder, AppsFlyer.
Barak Witkowski, Chief Product Officer at AppsFlyer, said, "These products were built hand-in-hand with our customers and partners, tested across industries and regions over the past several months. Seeing how they've already helped brands identify new opportunities, maximise efficiency, and adapt to the AI era gives us tremendous confidence in what's ahead."