Brightcove launches global personalised video platform

Brightcove has introduced a new platform, named Brightcove Marketing Studio for Sales, which enables global sales teams to produce personalised video content.

The platform, developed in consultation with a major real estate organisation, allows sales teams to create branded videos on a large scale, integrating seamlessly with more than 100 partner tools. It is designed to be user-friendly, translating content into over 130 languages through an AI Universal Translator, thus facilitating global engagement with minimal video production expertise needed. In-built analytics provide insights into how prospects interact with the content, enabling teams to identify high-intent leads and enhance performance.

Jim Norton, Chief Revenue Officer at Brightcove, stated, "Brightcove Marketing Studio for Sales was developed in close collaboration with a leading global real estate organisation with thousands of brokers, giving us deep insight into the unique needs of large, distributed sales teams. Working alongside our customers, we created a solution that addresses the challenges of maintaining brand consistency and quality while enabling sellers to personalise and share engaging video content with global audiences effortlessly. With unified analytics and measurement, insights are easily actionable, driving continuous performance improvement and providing a significant competitive edge."

The platform provides centralised brand management, making it easier to create and manage video templates with embedded brand guidelines. This ensures that all content remains consistent with brand standards, streamlining the approval process and accelerating the speed to market.

Seamless integration is a key feature, with the platform aligning smoothly with existing marketing technology stacks, workflows, and processes. This compatibility aims to facilitate rapid adoption by sales teams, offering a smooth transition into existing systems.

Scalability is a significant aspect of the platform, as it allows teams worldwide to customise and expand video content swiftly. With minimal effort, videos can be published on branded landing pages and social platforms, and engagement can be broadened globally by using the AI Universal Translator.

The interface of the Brightcove Marketing Studio for Sales is designed to be user-friendly, allowing sales teams to create video content without previous experience in video production. It supports the addition of various elements, such as voiceovers, music, graphics, and interactive features, to create engaging content.

Enhanced analytics provide detailed insights into video engagement, including completion rates and impressions. These metrics assist sales and marketing teams in identifying which leads show high intent, aiding in refining overall performance.