HiBob Chief Executive named in HR tech influencers list

HiBob Chief Executive Officer and Co-founder Ronni Zehavi has been named to HR Executive's 2026 Top 100 HR Tech Influencers list, which recognises executives shaping the future of work and HR technology.

The listing comes as companies reassess how artificial intelligence is changing work organisation, rather than simply adding software tools. Employers are shifting focus from digital transformation programmes to broader workforce transformation, with greater emphasis on aligning people, skills and business priorities.

Zehavi leads the London-headquartered HR technology company, which works with more than 5,400 organisations worldwide, according to HiBob. Its customers include eToro, Fred Perry, Huel, team.blue, SmartRecruiters and Save the Children.

At the centre of that shift is what HiBob calls organisational intelligence. In practice, it means combining workforce data, skills information, artificial intelligence and business context to guide decisions on work design, staffing and organisational performance.

Work redesign

HiBob argues that many employers now see business performance as depending less on the rollout of new tools and more on an organisation's ability to adapt quickly as priorities change. That view reflects a wider debate in corporate technology over whether AI creates value through automation alone or through deeper changes to team structures and task allocation.

Zehavi has pushed the business in that direction by focusing on organisational insights, skills intelligence and workforce planning, which HiBob presents as part of a shift from reactive people management to workforce strategy.

The recognition also follows a period in which HiBob has received a series of industry awards and listings. These include being named a Josh Bersin AI Transformation Pacesetter, winning the 2026 Lighthouse Tech Award for Best Advance in Practical AI in Core HR and Workforce, and appearing in the Ragan HR Tech Hot List.

Industry backdrop

The broader HR technology market has been reshaped by employers' efforts to understand where AI fits into recruitment, employee management and planning. Across the sector, vendors have increasingly positioned their products around insight generation and decision support as companies look for ways to connect staff data with financial and operational goals.

That trend has also changed the language used by suppliers and buyers. Rather than focusing only on efficiency gains, many companies are now asking how work should be redesigned when AI can take on parts of analysis, administration and communication.

Zehavi addressed that point in remarks issued alongside the announcement.

"The companies that will lead in the AI era won't be the ones with the most technology, they'll be the ones that redesign work fastest. AI isn't creating a workforce challenge; it's exposing one that already existed. Leaders need to stop asking how AI makes people more productive and start asking how work itself should change. That's the next competitive advantage, and it's where the future of organisational performance will be won," said Zehavi.

Company focus

HiBob markets its Bob platform to employers seeking a single system for people information and workforce decision-making. According to the company, the platform combines people context, organisational intelligence, decision support and AI-based workflows to help managers respond to change and make workforce decisions.

The business has built its profile around mid-sized and larger organisations looking to modernise HR processes while giving managers better visibility into employee data and organisational structures. By linking that approach to AI, HiBob is aligning itself with a growing part of the software market that promises not only administrative support but also guidance on strategic choices.

For HR leaders, that creates a broader remit. The question is no longer limited to which systems can automate a process, but extends to how businesses identify skills gaps, redeploy teams and reshape roles as technology takes on more routine work.

HiBob believes leading organisations will use HR technology not just to automate existing tasks but to align people, skills and work more closely with business strategy. That position reflects a broader market shift as AI adoption moves from experimentation to questions of management, structure and organisational design.