Ad tech company Innovid has introduced a set of new social media tools in its Social Ads Manager, adding Reddit support, integrating with Google's Campaign Manager 360, and expanding analytics for Meta, as it targets marketers running cross-platform campaigns.
The latest update focuses on paid social activity across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap and TikTok. Innovid said the additions aim to reduce manual effort in campaign management and give social teams a clearer view of performance across multiple publishers.
The release extends Innovid's position in social advertising following its merger with Flashtalking and its ownership by Mediaocean. The company already operates across connected TV, digital, linear and social channels.
Reddit support
The most significant change is full Reddit ads management inside Social Ads Manager. Users can now handle creative trafficking, campaign setup, delivery and measurement for Reddit in the same environment as other social networks.
This places Reddit alongside Meta platforms, Pinterest, Snap, TikTok and others within a single workflow. Innovid said this reduces switching between interfaces and gives marketers more consistent control over cross-publisher activity.
Reddit has expanded its advertising products in recent years. The addition of Reddit into Innovid's toolset signals growing demand from brands that treat the platform as part of a wider social mix rather than a niche channel.
Meta optimisation signals
Innovid has also started surfacing Meta's Opportunity Score within Social Ads Manager. The metric highlights where Meta's own systems see room for optimisation in campaigns.
Marketers can review these signals, assess which recommendations align with their strategies, and then apply changes from within Innovid's platform. The company said this links Meta's automated suggestions with existing workflows across other publishers, instead of requiring separate optimisation processes.
Meta has pushed a series of automation features across its ad products. Access to Opportunity Score in an independent platform gives brands and agencies another route to view these prompts.
Google CM360 integration
Innovid has added an integration with Google Campaign Manager 360 for tracking. Social teams can now generate and apply click and impression trackers in bulk from within Social Ads Manager.
The integration supports tracker creation against CM360 campaigns, placements and ad hierarchies. It applies across Meta, Pinterest, Snap and TikTok, with plans for additional publisher connections.
Bulk tracker generation aims to reduce manual setup on large campaigns that span several platforms. It also links social execution with measurement structures that many advertisers already use in CM360.
Cross-publisher dashboard
The update includes a new cross-publisher performance dashboard. The view brings spend and key performance metrics from multiple social platforms into a single visual summary.
Innovid said the dashboard allows marketers to see which channels and campaigns perform strongly and which underperform. It also highlights where budget shifts may improve results.
The company positioned the dashboard as an alternative to manual reporting that often requires data exports from multiple native tools and spreadsheets.
Asset manager links
Innovid has also connected Social Ads Manager with external Digital Asset Manager systems. Social teams can upload hundreds of URLs that link to finalised creative assets in one step.
This replaces a process where marketers previously had to traffic assets on a click-by-click basis. Bulk upload of asset URLs keeps existing creative storage workflows in place while reducing set-up time in Innovid.
The integrations target organisations that already use DAM platforms as a central repository for approved creative files.
Client and industry view
Innovid works with large agencies and global advertisers across digital and TV. One client said the updated platform had supported internal changes.
"Innovid has become a catalyst for our transformation, giving us a unified platform that streamlines workflow, centralizes reporting, and accelerates how we operate," said Luisa Piedrahita, Group Director at Mindshare | Paid Social and Investment Team Lead, Unilever.
Innovid said current market conditions put more pressure on social teams. It pointed to rising expectations around launch speed, optimisation discipline and proof of performance across platforms.
"Social teams are under pressure to launch faster, optimize smarter, and prove impact across every publisher. This feature set is designed to remove friction, automate complexity, and give marketers the clarity and control they need to scale what's working," said Megan Gall, Vice President, Strategy at Innovid.