Travel and tourism marketing firm, Gate 7, has revealed Jacob Annesley as the latest addition to its team. Taking the position of Director of Public Relations & Content, Annesley carries with him considerable experience spanning earned media and integrated campaigns. His previous portfolios include esteemed brands like Xbox, Destination NSW, Audible, and Netflix.
This strategic recruitment comes at a significant time for Gate 7 and is a reaffirmation of their commitment to innovation and excellence in the realm of destination marketing. Annesley is expected to boost Gate 7's credentials in creative storytelling and brand promotion, using his expansive and diverse expertise.
Jo Palmer, Gate 7's Managing Director, has expressed immense enthusiasm for Jacob's impending leadership. She reflected, "His extensive experience, creativity, and leadership will make him an invaluable addition." Palmer's statement clearly indicates Gate 7's high hopes from Annesley’s contributions to the firm and their confidence in his abilities to steer their public relations and content initiatives in a favourable direction.
Formerly associated with a string of industry-leading brands, Annesley's rich experience reflects in his strategy-based approach towards earned media and integrated campaigns. This makes him particularly apt for Gate 7’s operations, which heavily invests in innovation and creative storytelling for brand promotion. Employing these skills to Gate 7's advantage, Annesley would be entrusted with the responsibility of carrying forth the firm's ambitions for excellence in destination marketing.
Given Annesley’s cross-sectoral experience, encompassing brands like Xbox, Destination NSW, Audible, and Netflix, his exposure to various marketing strategies and audience segments could greatly assist in diversifying and strengthening Gate 7's outreach. These meticulously honed skills are expected to add significant value to this prominent travel and tourism marketing company.
This move comes at a time when Gate 7 is making strategic commitments to enhance its destination marketing tools and techniques. The firm believes that with individuals like Annesley in the driving seat, they are in a better position to achieve their set benchmarks in this sphere.