Woojer launches 15% site-wide sale on haptic products

Woojer has launched a site-wide 15% discount on its haptic gaming and wellness products across several international markets.

The promotion covers the Woojer Vest 4, Woojer STRAP 4 and Woojer MAT, aimed at users of games, films, music and relaxation products. It applies across the full range rather than a single device category.

At the lower end of the price range, the STRAP 4 costs USD $143 and GBP £137 after the discount, down from USD $169 and GBP £162. The wearable device converts audio into physical vibration and can be worn around the hips, across the chest or in a cross-body position.

Woojer has also added a styling element, offering a range of colours, patterns and themed editions linked to Call of Duty: Black Ops 7 and Fortnite. A dedicated app for the Series 4 range lets users manage appearance settings, core functions, audio controls and firmware updates.

Higher-priced products

The Vest 4 sits in the middle of the range at USD $407 and GBP £390 after the discount, compared with USD $479 and GBP £459 previously. It uses six Osci TRX2 transducers to deliver haptic feedback across the torso while users play games, watch films, listen to music or use virtual reality applications.

According to the product details, the vest includes an integrated control panel, digital signal processing, multi-band equaliser settings, Bluetooth headset compatibility and up to eight hours of battery life. It is designed for use while seated, standing or moving.

The most expensive item in the promotion is the Woojer MAT, now priced at USD $849 and GBP £813, down from USD $999 and GBP £957. The foldable mattress topper is positioned as a home wellness product that turns sound into vibrations across the body.

Wellness push

Woojer links the MAT to vibroacoustic therapy, which combines sound and vibration in relaxation and recovery settings. The product is intended to support sleep, stress reduction, recovery, mindfulness and relief from muscular tension.

That places the MAT in a broader wellness market where consumer technology companies are trying to move beyond entertainment hardware into products associated with rest, recovery and mental wellbeing. By including the MAT in the same summer offer as its gaming wearables, Woojer presents entertainment and wellness as part of a single commercial strategy.

The promotion also highlights the company's pricing structure. Even after the discount, the MAT remains a premium purchase at close to USD $850, while the Vest 4 still costs more than many mainstream audio accessories, suggesting Woojer is targeting consumers willing to pay more for a specialised sensory product.

At the same time, the STRAP 4 gives the company a lower entry point for buyers interested in haptic audio without spending several hundred pounds or dollars on a vest or mattress topper. That may help broaden its reach among gamers, music listeners and virtual reality users who want a wearable format rather than a larger home setup.

Beyond direct sales, Woojer also offers an affiliate programme that pays 10% commission on generated sales. This suggests the company is using partner-led marketing to widen distribution and attract attention in a crowded consumer electronics market.

Haptic technology has drawn increasing interest from gaming and immersive media companies seeking to add touch-based feedback to sound and visuals. Woojer's product range reflects that trend, focusing on devices that translate audio signals into vibrations users can feel through a strap, vest or mattress topper.

The sale gives prospective buyers a temporary price cut across all three product categories, with discounted prices ranging from USD $143 for the STRAP 4 to USD $849 for the MAT.