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A/B testing stories

Liverpool FC expands SAS partnership for fan marketing
Data Protection

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Braze launches AI tools for marketers with Europe hosting
DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Last month
Braze launches AI tools for marketers & European hosting
Customer Relationship Management

Braze launches AI tools for marketers & European hosting

Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.

By Shannon Williams • 5 min read • Last month
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Software-as-a-Service

Webtrends Optimize appoints Samantha Bessant as Customer Success Director

Customer delivery will be central as the British software firm scales its client operations after a 41% rise in new accounts last year.

By Mark Tarre • 3 min read • Last month
Frasers AI assistant lifts online sales conversion by 25%
DevOps

Frasers AI assistant lifts online sales conversion by 25%

Early tests suggest conversational search is helping shoppers buy more quickly, with the new tool lifting online sales conversion by up to 25%.

By Sofiah Nichole Salivio • 3 min read • Last month

Global Stories

A/B testing stories

Salesforce launches Headless 360 for agents & developers
Customer Relationship Management

Salesforce launches Headless 360 for agents & developers

The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.

By Catherine Knowles • 5 min read • Last month
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
Google Cloud unveils Gemini agent platform & new TPUs
DevOps

Google Cloud unveils Gemini agent platform & new TPUs

Demand for AI agents is driving Google Cloud to broaden its stack with new security tools and eighth-generation Tensor Processing Units.

By Sean Mitchell • 4 min read • Last month
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Last month
Blackpepper deploys Fastly WAF to protect eCommerce
Firewalls

Blackpepper deploys Fastly WAF to protect eCommerce

Checkout attacks and traffic spikes are being absorbed automatically, helping Blackpepper keep retail sites online and revenue flowing.

By Mark Tarre • 4 min read • Last month
Optimizely training sparks surge in marketing AI agents
DevOps

Optimizely training sparks surge in marketing AI agents

Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.

By Sean Mitchell • 4 min read • Last month
Datadog launches Experiments to track product impact
DevOps

Datadog launches Experiments to track product impact

Product teams can now measure A/B tests against revenue and usage data in one place, as Datadog widens into experimentation.

By Mark Tarre • 4 min read • Last month
Constructor debuts AI agent for eCommerce merchandising
DevOps

Constructor debuts AI agent for eCommerce merchandising

Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Mar 2026

Stories from Other Regions

A/B testing stories

Paytronix launches Rewards Hub for loyalty customers
DevOps

Paytronix launches Rewards Hub for loyalty customers

Existing loyalty customers can now change reward rules in hours, as the revamped platform adds self-service tools and live performance data.

By Karen Joy Bacudo • 4 min read • This month
Macy's launches AI shopping assistant on website & app
DevOps

Macy's launches AI shopping assistant on website & app

Shoppers can now get tailored product advice online as the retailer’s new tool expands from beta to all users after brisk testing.

By Mark Tarre • 4 min read • Last month
Australian retailers use AI to boost profits, report finds
DevOps

Australian retailers use AI to boost profits, report finds

A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Inlight launches martech practice with Anthony Fontana
DevOps

Inlight launches martech practice with Anthony Fontana

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

By Catherine Knowles • 4 min read • Wed, 25th Mar 2026