A/B testing Stories

UK Stories

A/B testing stories

Mixpanel launches Headless SDK for AI agents & coders

Developers can now automate product analytics workflows as Mixpanel Headless exposes dashboards, funnels and alerts as Python objects in early access.

By Sofiah Nichole Salivio • 3 min read • Last week

Digital Transformation

LeMieux expands Scurri partnership to boost deliveries

Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.

By Joseph Gabriel Lagonsin • 4 min read • Last week

DevOps

Webtrends Optimize launches charity grant for CRO platform

A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.

By Kaleah Salmon • 3 min read • Last month

Data Protection

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Last month

DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Last month

Customer Relationship Management

Braze launches AI tools for marketers & European hosting

Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.

By Shannon Williams • 5 min read • Last month

Software-as-a-Service

Webtrends Optimize appoints Samantha Bessant as Customer Success Director

Customer delivery will be central as the British software firm scales its client operations after a 41% rise in new accounts last year.

By Mark Tarre • 3 min read • Last month

DevOps

Frasers AI assistant lifts online sales conversion by 25%

Early tests suggest conversational search is helping shoppers buy more quickly, with the new tool lifting online sales conversion by up to 25%.

By Sofiah Nichole Salivio • 3 min read • Last month

Global Stories

A/B testing stories

Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last week

Customer Experience

Attentive launches AI tools for RCS message rollout

Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Last week

eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last week

Customer Relationship Management

Salesforce launches Headless 360 for agents & developers

The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.

By Catherine Knowles • 5 min read • Last month