Accenture Song stories
AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.
Travellers can now search more than 1,000 Radisson hotels in ChatGPT, as the group moves to defend direct bookings from online intermediaries.
Wisr has appointed Álvaro Carpio Colón as its first Chief Innovation Officer, aiming to enhance technology-led financial solutions for Australians.
Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Deloitte Digital hires Rajiv Mohan as a principal in its Marketing, Data and Technology business to lead marketing transformation offering in Sydney.
The move aims to strengthen Accenture Song's (formerly Accenture Interactive) ability to help clients tap data insights and performance marketing.
A new survey suggests customer frustration is nudging more New Zealand shoppers towards AI tools, even as brands struggle to rebuild trust.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.
Accenture's Oteh and Frosst highlight human-centred innovation in AI, emphasising technology's role in enhancing human potential.
A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.
Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.
Justin Mowday takes the reins as Accenture's Country Managing Director for New Zealand from March 1, 2024, bolstering the firm's executive committee.
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
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