CMOtech UK - Technology news for CMOs & marketing decision-makers

Adobe Analytics stories

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UK's festive online spending to surge in 2023, Adobe reports
Last month
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instagram
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food
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facebook
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
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Adobe Analytics: A new frontier in bridging marketing and product teams
Thu, 28th Sep 2023
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data analytics
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cx
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adobe
Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.
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Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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bi
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martech
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
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Adobe introduces content intelligence to transform customer experience
Fri, 9th Feb 2018
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bi
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data analytics
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cx
Experience Manager’s new intelligent content capabilities will be available next month.
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Gartner names Adobe leader in Digital Marketing Analytics for the third time
Tue, 17th Oct 2017
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big data
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bi
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data analytics
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
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Adobe is transforming your in-car UX with analytics
Wed, 13th Sep 2017
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big data
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data analytics
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bi
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
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Adobe brings new AI-powered voice analytics capabilities to its cloud platform
Mon, 3rd Jul 2017
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bi
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data analytics
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cx
It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.