Adobe stories
Phishing campaigns are increasingly targeting credentials, payments and malware delivery, with Microsoft alone accounting for 22% of brand impersonation attempts.
Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.
Pressure is mounting on ANZ agencies to show returns from data and AI spending as Databricks adds Davinia Simon to court government buyers.
The update aims to speed up high-intent journeys by making forms easier to build, personalise and complete without heavy IT support.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Businesses gain a single control plane for AI agents as Google Cloud folds developer tools, employee apps and partner software into Gemini Enterprise.
Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.
Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.
Businesses must now manage how AI systems interpret their brands, as Adobe sees discovery traffic from chat tools and browsers rising fast.
Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.
Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
Asian checkout friction is driving global merchants to Ant International as AI-assisted shopping starts reshaping cross-border payments.
Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.
Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.
