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Al Costa stories

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Al Costa is an insightful author whose recent stories delve into the complexities of consumer behavior and the impact of data on decision-making. Through his work, he explores the intersection of technology and consumption, particularly how analytics can inform better business practices.

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In the piece on TeknTrash, Costa highlights the importance of tools like Stipra, which facilitate a deeper understanding of post-sales data. This story offers readers valuable insights into how organizations can leverage data analytics to optimize their strategies and enhance customer engagement.

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Another notable story discusses the distinction between consumers and buyers, drawing lessons from the music industry. Costa's exploration in this narrative encourages a reevaluation of marketing and product development strategies, emphasizing the need to recognize consumer identity in order to avoid common pitfalls that lead to product failures.

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Why your house is the consumer and not you (or what I learned from the music industry)
Fri, 27th Jan 2023
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branding
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sales
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consumers
Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.
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TeknTrash creates new offering to provide consumption data
Mon, 23rd Jan 2023
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saas
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data analytics
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martech
TeknTrash is an AI and analytics company that has created Stipra, a system that manages post-sales data, allowing organisations to understand consumer patterns.