CMOtech UK - Technology news for CMOs & marketing decision-makers

App Store stories

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Xero Power Lists boost app discovery, developer reach

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Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.
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Hijacked Google Ads push MacSync malware to Mac users

Last week
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storage
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phishing
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email security
Hijacked Google Ads accounts are serving bogus installers that trick Mac users into running MacSync stealer via fake Evernote guides.
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Incard gains UK EMI licence to expand fintech platform

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Incard secures UK EMI licence, bringing payments, cards and FX in-house as it scales its fintech orchestration platform for digital brands.
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ExpressVPN launches VR app & hybrid browser extension

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data protection
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ExpressVPN debuts a Meta Quest VR app and hybrid browser extension, offering switchable browser-only or full-device VPN protection.
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Emergent debuts mobile app after USD $100m run rate

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Emergent launches mobile app for its AI software builder after hitting USD $100m annual run rate and doubling revenue in just one month.
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How UA financing levels the playing field in mobile

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gaming
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digital entertainment
Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.
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Apple opens 2026 Swift Student Challenge to global coders

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software development
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ios
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apple
Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.
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Experts warn of rising Valentine's Day cyber scams

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Cyber experts warn Valentine's Day brings a surge in romance and shopping scams, urging users to be wary of links, apps and payment requests.
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Xero to retire app store billing, shift to API tiers

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digital transformation
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Xero is axing its app store billing by June 2026, forcing developers onto new API-based tiers and their own subscription systems.
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Cleo relaunches UK AI money app to ease cash anxiety

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AI fintech Cleo stages UK comeback with a waitlisted app, betting its chatty budgeting assistant can ease mounting money anxiety.
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Apple brings agentic coding to Xcode with Claude, Codex

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Apple adds agentic coding to Xcode 26.3, integrating Claude and Codex so AI agents can autonomously build and refine entire apps.
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DoubleVerify warns of 'zombie' Android app fraud surge

Fri, 30th Jan 2026
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DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.
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Incode joins OpenAge drive for interoperable age checks

Thu, 29th Jan 2026
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data protection
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app store
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online safety
Incode has joined the OpenAge Initiative, bolstering a push for interoperable, privacy-preserving age checks across online services.
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Xero expands App Store with new global integrations

Tue, 27th Jan 2026
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crm
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data analytics
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digital transformation
Xero broadens its App Store with new global integrations spanning finance, automation, CRM and sector-specific tools for key markets.
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Xero revamps developer tools & unveils new API fees

Tue, 27th Jan 2026
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Xero overhauls developer portal and readies new API fees tied to connection counts and data egress, as it tightens recertification rules.
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Xero unveils 2025 app Power Lists spotlighting top tools

Thu, 22nd Jan 2026
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data analytics
Xero unveils its 2025 Power Lists, spotlighting the most‑connected apps across accounting, payments, retail, trades and professional services.
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Verde Digital hires Chloe Steele as new SEO Manager

Thu, 22nd Jan 2026
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martech
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e-commerce
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marketing
Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.
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Litera brings AI-powered Litera One workflows to iOS

Wed, 21st Jan 2026
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saas
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document management
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digital transformation
Litera debuts Litera One Mobile for iOS, bringing AI agent Lito and synced drafting, review and knowledge tools to lawyers on the move.
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Infoblox to buy Axur to bolster AI-powered threat defence

Thu, 15th Jan 2026
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malware
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firewalls
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network security
Infoblox agrees to buy AI-driven threat hunter Axur, aiming to curb phishing and brand abuse beyond the traditional network perimeter.
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Apple bundles pro creative apps in new AI Studio deal

Wed, 14th Jan 2026
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martech
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digital entertainment
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Apple has unveiled Creator Studio, a subscription bundling pro creative apps with new AI tools and premium content across its platforms.