CMOtech UK - Technology news for CMOs & marketing decision-makers

Augmented Reality (AR) stories - Page 8

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VR boom shows no sign of slowing
Wed, 18th Sep 2019
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ar, vr & metaverse
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facebook
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google
The virtual reality market will exhibit a 42.2% CAGR, as big brands move to offer an advanced user experience says Fortune Business Insights.
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Telstra brings advanced VR streaming to Aus
Fri, 6th Sep 2019
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uc
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5g & beyond
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wireless networks
Telstra and partners Magna Systems, Summit Tech, and Igloo debut 8K VR streaming over 5G at the Telstra Vantage showcase, setting an Australian first.
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VR becomes critical tool for tackling NZ skill shortages
Mon, 2nd Sep 2019
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ar, vr & metaverse
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ministry of social development
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ar
Virtual reality becomes a vital tool to address NZ's skill shortages, with Joy Business Academy and major firms supporting VR training in various industries.
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AR 'Live View' navigation is coming to Google Maps
Thu, 29th Aug 2019
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ar, vr & metaverse
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ar
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google maps
Live View will allow those travelling on foot around cities to navigate streets a little easier with turn-by-turn navigation.
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Company-X creates new reality for AR & VR technologies
Wed, 21st Aug 2019
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ar, vr & metaverse
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ar
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company-x
Hamilton-based software firm Company-X has acquired local AR/VR specialists Pepper Creative to expand its virtual and augmented reality capabilities.
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Kiwi employees embracing a future of AI
Fri, 16th Aug 2019
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uc
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robots
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ai
A multinational survey by Genesys reveals New Zealand employees lead in embracing AI in the workplace, showcasing unparalleled confidence and ethical trust.
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Facebook faces new frontiers with real time brain-to-text research
Thu, 1st Aug 2019
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uc
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martech
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ar, vr & metaverse
Facebook and UCSF are pioneering brain-computer interfaces to develop AR glasses enabling hands-free, real-time brain-to-text communication.
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Kiwi Smart City projects win big in IDC Awards
Wed, 10th Jul 2019
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smart cities
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surveillance
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iot
New Zealand initiatives won three categories in the IDC Smart City APAC Awards – Civic Engagement, Education, and Sustainable Infrastructure.
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Kiwi tech company creates AR experience for new home builds
Wed, 10th Jul 2019
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ar, vr & metaverse
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building
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ar
AR studio Reactar created a mobile platform called homeAR that helps buyers of new homes decide how their house should look.
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WiMi hologram listing helps open AR market to foreign capital
Mon, 8th Jul 2019
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ar, vr & metaverse
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holographics
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ar
WiMi Hologram Cloud aims to raise up to USD $50 million through an IPO on Nasdaq, setting the stage for foreign capital to delve into China’s booming AR market.
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Retail study challenges myth that digital natives only shop online
Thu, 4th Jul 2019
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fintech
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financial systems
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ar, vr & metaverse
Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.
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Matariki AR comes alive without the need for special apps
Wed, 3rd Jul 2019
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ar, vr & metaverse
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maori television
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ar
The Matariki AR experience used a markerless Web AR platform. The experience works directly from many browsers, such as Chrome, Safari and Explorer.
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Vivo develops new tech for 5G era
Tue, 2nd Jul 2019
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uc
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smartphones
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5g & beyond
Vivo unveils its 5G vision at MWC Shanghai 2019, introducing Vivo AR Glass, 5G Cloud Game, and Super FlashCharge 120W to revolutionise mobile user experience.
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NBA and Unbnd announce an immersive content partnership
Wed, 26th Jun 2019
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martech
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ar, vr & metaverse
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nba
The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.
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Fantastical virtual reality art show comes to Tauranga
Wed, 19th Jun 2019
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ar, vr & metaverse
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tauranga
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exhibition
Two artists from different disciplines have collaborated on a show that utilises virtual reality to take attendees into imaginative lands.
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Game review: Blood & Truth (PlayStation VR)
Tue, 4th Jun 2019
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gaming
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reviews
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digital entertainment
SIE London Studio releases VR action-movie inspired cockney crime caper, Blood & Truth for PlayStation VR. FutureFive’s Darren Price takes a butcher’s.
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Volvo and Varjo launch world-first mixed reality application for car development
Thu, 30th May 2019
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it in manufacturing
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cartech
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ar, vr & metaverse
Volvo Cars and Varjo have developed a mixed reality approach to evaluating prototypes and designs, using Varjo's high-end augmented reality headsets.
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NetDragon expands business with new opportunities empowered by 5G
Wed, 29th May 2019
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uc
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5g & beyond
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wireless networks
NetDragon co-sponsors the 5G+VR/AR Innovation and Application Summit in Hefei, debuting its largest VR Experience Centre and advancing VR tech in education.
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Bose releases sunglasses/headphone combo
Wed, 29th May 2019
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smart home
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digital entertainment
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ar, vr & metaverse
With a proprietary open-ear design and micro-acoustics it allows for voice control and personal audio without loss of privacy.
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“First-of-its-kind” VR training platform launches in Oz
Fri, 24th May 2019
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it training
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edutech
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ar, vr & metaverse
Curiious IQ is enabled for any VR device and can stream live to small groups or up to 50 or more headsets simultaneously.