B2B Marketing stories

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

Women say the future of work must prioritise flexibility, parental support, pay equity, health policies and real power in decisions.

In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.

Imposter syndrome is not a flaw to fix for female leaders in AI-era marketing, but a quiet advantage that drives curiosity and better decisions.

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.

Highlight names Martin Saunders CEO as founder Richard Thomas becomes Chairman in leadership reshuffle to drive partner-led growth.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.