Brand deals stories
Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.
Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.
The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.
Social media creators urged to treat content as a business as dashboard payouts ignore platform cuts, tax and rising running costs.
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
BLUETTI launches the AC50B portable power station on July 9, with exclusive presale offers on top generators from July 1-15, leading up to Prime Day 2024.
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.
Mobile app usage in Indonesia has surged during Ramadan, with shopping sessions up 11%, highlighting the cultural significance of the holy month.
Kiwi health-tech firm, Myovolt, anticipates a boost in its global footprint, thanks to a newly-agreed deal with global sports retailer, United Sports Brands.