CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom

Business Value Stories - Page 2

Global Stories

Business Value stories

EY launches Forward Deployed Engineer roles for AI
Digital Transformation

EY launches Forward Deployed Engineer roles for AI

Many large organisations are still struggling to turn AI pilots into live systems, despite heavy spending and rising pressure for returns.

By Sean Mitchell • 4 min read • Tue, 28th Apr 2026
Exclusive: Google sees success with niche AI playbooks
Manufacturing

Exclusive: Google sees success with niche AI playbooks

Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.

By Sean Mitchell • 5 min read • Thu, 23rd Apr 2026
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Firewalls

How Atomgate uses education and partnership to drive successful SonicWall upgrades

Better network performance and stronger security are helping South African businesses justify firewall refreshes as Atomgate replaces ageing SonicWall kit.

By Gaëlle Perrin • 3 min read • Fri, 17th Apr 2026
Why the next phase of AI adoption will be determined less by models and more by data foundations
Hybrid Cloud

Why the next phase of AI adoption will be determined less by models and more by data foundations

Enterprises scaling AI are finding that reliable, real-time data pipelines and governance now matter more than model choice for ROI and control.

By Will LaForest • 6 min read • Tue, 7th Apr 2026
KPMG survey finds leaders keep AI spending despite recession
Data Analytics

KPMG survey finds leaders keep AI spending despite recession

Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.

By Catherine Knowles • 4 min read • Thu, 2nd Apr 2026
Business leaders keep betting on AI despite recession
Data Analytics

Business leaders keep betting on AI despite recession

Despite recession fears, 74 per cent of senior executives still plan to keep AI near the top of budgets, KPMG found.

By Karen Joy Bacudo • 4 min read • Thu, 2nd Apr 2026
Cloud maturity lags as AI demand outpaces investment
Private Cloud

Cloud maturity lags as AI demand outpaces investment

AI growth is straining enterprise cloud budgets, with 88% of firms saying underinvestment now puts modernisation and migration plans at risk.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
Thomson Reuters report spotlights gap in legal teams' value
Digital Transformation

Thomson Reuters report spotlights gap in legal teams' value

In-house legal teams see themselves driving strategy, but a new report shows most C-suite leaders barely recognise their contribution.

By Mark Tarre • 4 min read • Wed, 25th Mar 2026
OpenText study finds AI security governance lagging behind
Data Protection

OpenText study finds AI security governance lagging behind

OpenText warns firms are rolling out AI in cybersecurity faster than they build the governance, privacy and trust needed to keep it safe.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Mar 2026
Expected AI gains prompt hiring freezes before returns are proven
Data Analytics

Expected AI gains prompt hiring freezes before returns are proven

Firms are freezing hiring on the promise of AI gains, despite scant proof of returns and patchy training in how to use the technology.

By Karen Joy Bacudo • 4 min read • Sat, 21st Mar 2026
OutSystems named G2 Leader for enterprise AI agents
Data Protection

OutSystems named G2 Leader for enterprise AI agents

OutSystems named G2 Spring 2026 Leader for AI Agent Builders as customers push agent-based software beyond pilots into production at scale.

By Sean Mitchell • 4 min read • Wed, 18th Mar 2026
DataIQ names Europe's top 10 influential data & AI leaders
Data Analytics

DataIQ names Europe's top 10 influential data & AI leaders

DataIQ's 2026 Top 10 names Europe's most influential data and AI leaders, with UK-based executives dominating the cross-sector list.

By Kaleah Salmon • 5 min read • Sat, 7th Mar 2026
Customer success is not support, it is stewardship
Digital Transformation

Customer success is not support, it is stewardship

Customer success must evolve from reactive support to strategic stewardship, aligning stakeholders so tech investments deliver lasting value.

By Nidhi Suresh • 3 min read • Fri, 6th Mar 2026
Beyond infrastructure: Reimagining networks to drive real business impact
Network Infrastructure

Beyond infrastructure: Reimagining networks to drive real business impact

Asia Pacific firms must redesign networks as strategic assets, aligning cloud and AI demands with agility, resilience and measurable growth.

By Cindy Lee • 5 min read • Thu, 5th Mar 2026
The AI infrastructure trap: Why your 'AI-ready' project may already be obsolete
Digital Transformation

The AI infrastructure trap: Why your 'AI-ready' project may already be obsolete

Banks risk AI 'infrastructure traps' as long projects outpace fast-evolving models, wasting budget while nimbler rivals ship real solutions.

By Fabio Straessle • 4 min read • Mon, 2nd Mar 2026
Why Australian leaders are losing faith in IT spend
Digital Transformation

Why Australian leaders are losing faith in IT spend

With 88% of Australian tech leaders doubting IT ROI, IT financial management emerges as the missing link between spend and value.

By Anthony Caruana • 5 min read • Mon, 2nd Mar 2026
Firms pour billions into AI but struggle to scale value
EduTech

Firms pour billions into AI but struggle to scale value

Firms spent USD $252 billion on AI in 2024, yet only 4% report repeatable, scalable value as governance and skills gaps hold back returns.

By Sofiah Nichole Salivio • 5 min read • Thu, 26th Feb 2026
ECI Connect 2026 to spotlight practical AI in business
Digital Transformation

ECI Connect 2026 to spotlight practical AI in business

ECI opens registration for its 2026 Connect conference in Las Vegas, promising hands-on, practical AI guidance for everyday business use.

By Catherine Knowles • 3 min read • Sun, 15th Feb 2026

Stories from Other Regions

Business Value stories