Capterra Stories

UK Stories

Capterra stories

New tool boosts eCommerce personalisation strategies

SALESmanago has launched its Recommendation Architect tool, enabling marketers to personalise product suggestions, enhancing engagement and boosting revenue growth.

By Kaleah Salmon • 2 min read • Wed, 22nd Jan 2025

Global Stories

Capterra stories

Hybrid & Remote Work

RemoFirst tops Employ Borderless's inaugural EOR awards

The new rankings may sway firms weighing cross-border hires, with RemoFirst named Employ Borderless's top employer of record provider.

By Sofiah Nichole Salivio • 4 min read • This month

Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026

Customer Relationship Management

G2's 2026 Best Software Awards reveal major market shifts

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026

Marketing Technologies

Why smart IT teams should solve device management before chasing AI

Small firms expanding remotely face device management chaos, risking compliance crises and productivity loss before AI adoption can begin properly.

By Francis Osifo • 5 min read • Sat, 22nd Nov 2025

AR, VR & Metaverse

Consumers adapt spending & embrace technological shopping trends

Consumers lead change in global spending habits amid economic crisis, attracting to cost-effective offers and novel tech trends.

By Sean Mitchell • 2 min read • Tue, 28th Nov 2023

Human Capital Management

Capterra finds AI tools far from being commonplace in HR

AI in HR: SMEs need to do more to integrate the technology while addressing concerns of transparency and ethics, according to a Capterra study.

By Catherine Knowles • 3 min read • Wed, 2nd Aug 2023

Human Capital Management

Offboarding strategies crucial during economic downturn

Over a third of Australian companies have made lay-offs in the last year, according to a study by Capterra. Find out more here.

By Catherine Knowles • 3 min read • Fri, 7th Jul 2023

Supply Chain

Australian software spending set to increase in 2023

Economic instability and a global pandemic have seen many businesses rapidly digitising and investing in various tech solutions.

By Shannon Williams • 3 min read • Fri, 27th Jan 2023

Data Privacy

Aussie consumers want more control over their personal data

Capterra has released the results of a study on first-party data collection, revealing consumer attitudes towards enterprise use of their personal data.

By Zach Thompson • 3 min read • Wed, 30th Nov 2022

Data Protection

Capterra survey reveals Australian consumer shopping sentiments

Australian Consumers Value Privacy: Capterra Study Reveals Attitudes towards First-Party Data Collection, Incentives, and Trust.

By Catherine Knowles • 3 min read • Fri, 11th Nov 2022

Customer Relationship Management

Chatbots gaining momentum in customer service space

Chatbots are gaining momentum in the customer service space, but a human touch still unbeatable, according to a new study.

By Shannon Williams • 3 min read • Wed, 15th Jun 2022

Stories from Other Regions

Capterra stories

Artificial Intelligence

Australian firms forecast 15% growth with tech focus

Australian firms are poised for 15% growth in 2025, driven by investments in technology, with 92% planning to maintain or increase software budgets.

By Kaleah Salmon • 3 min read • Wed, 11th Dec 2024

Artificial Intelligence

AI tools reshape Australian job search amidst ethics debate

A Capterra study reveals 73% of Australian job seekers use AI tools to enhance employability, sparking ethical concerns amid a competitive market.

By Kaleah Salmon • 2 min read • Fri, 22nd Nov 2024

Smart Cities

Australians anticipate quality of life enhancement with smart cities

86% of Australians believe smart city development will improve their lives, reveals a Capterra Australia study.

By Sean Mitchell • 2 min read • Mon, 16th Oct 2023

Social Media

Shoppers more likely to purchase a product with influencer support

Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

By Shannon Williams • 3 min read • Fri, 23rd Jun 2023

Unified Communications

Software programs power hybrid working - Capterra report

Capterra has revealed the results of a study on flexibility in the workplace, and how software could be the crucial tool in the next stage of hybrid working.

By Catherine Knowles • 3 min read • Fri, 5th May 2023