Capterra stories
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
G2's 2026 Best Software Awards reveal major market shifts
Fri, 20th Feb 2026
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crm
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uc
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data protection
G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.
Why smart IT teams should solve device management before chasing AI
Sat, 22nd Nov 2025
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martech
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casb
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supply chain
Small firms expanding remotely face device management chaos, risking compliance crises and productivity loss before AI adoption can begin properly.
New tool boosts eCommerce personalisation strategies
Wed, 22nd Jan 2025
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cx
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martech
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personalisation
SALESmanago has launched its Recommendation Architect tool, enabling marketers to personalise product suggestions, enhancing engagement and boosting revenue growth.
Consumers adapt spending & embrace technological shopping trends
Tue, 28th Nov 2023
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ar, vr & metaverse
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transparency
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inflation
Consumers lead change in global spending habits amid economic crisis, attracting to cost-effective offers and novel tech trends.
Capterra finds AI tools far from being commonplace in HR
Wed, 2nd Aug 2023
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hcm
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ai
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b2b
AI in HR: SMEs need to do more to integrate the technology while addressing concerns of transparency and ethics, according to a Capterra study.
Offboarding strategies crucial during economic downturn
Fri, 7th Jul 2023
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hcm
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strategy
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ex
Over a third of Australian companies have made lay-offs in the last year, according to a study by Capterra. Find out more here.