Commercial Strategy stories
The 21-person Amazon agency is beefing up ahead of Prime Day as it seeks to win more client brands and widen its market reach.
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
Growing concern over AI misuse of sports likenesses is boosting demand for rights-management tools as TrueRights expands into the sector.
Live interviews at MOVE 2026 will give executives a new forum to discuss mobility technology, with more than 250 speakers expected.
The overhaul aims to help small businesses get faster product updates and more joined-up payment tools as banks face tougher fintech competition.
The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.
Senior payments executives will debate fraud, instant transfers and AI-led commerce as Europe faces pressure to reduce dependence on non-European rails.
The appointment puts sales, marketing and customer success under one executive as Epicor seeks steadier recurring revenue and wider global reach.
The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.
The hire is aimed at strengthening UKG's global sales push as software rivals race to turn AI features into practical workforce tools.
The software group is reshaping its senior team as it seeks faster growth across virtual labs, training and AI-related services.
The new role puts a seasoned Microsoft specialist in charge of Storm Technology's M365 practice as customers seek tighter governance and compliance.
More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
The identity security group is sharpening its AI pitch after USD $700 million in funding as it expands globally and adds new leadership.
The appointment aims to sharpen sales and customer strategy as the group expands across consulting, fulfilment and logistics operations.
Hotel operators are shifting to joined-up planning tools as volatile demand and staffing pressure push software beyond room-rate management.
The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.
The Brisbane-based operator is boosting digital and brand capabilities as it pushes to meet rising customer use of online channels.
Most Australian chief executives are using AI to reshape work and boost skills, with only one in five planning hiring cuts.