CMOtech UK - Technology news for CMOs & marketing decision-makers

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Adobe unveils seven AI marketing workflow prototypes

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Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
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Adobe launches CX Enterprise for AI marketing workflows

Yesterday
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Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Fallback

PlatformAlt5 launches F-E-A-T to tackle AI trust fears

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PlatformAlt5 and Cloud202 have rolled out a scoring system in BriefBrain that ranks AI-assisted content for credibility, transparency and source quality.
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Peer Software expands partner programme for hybrid file data

Yesterday
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Peer Software deepens channel push with enhanced Partner Programme, adding incentives, training and a file analysis tool for hybrid environments.
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Visa, TikTok roll out UK debit card for LIVE creators

Yesterday
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Visa and TikTok unveil UK debit card for LIVE creators, as research highlights payment delays, cash-flow strain, and demand for business finance tools.
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OpenAI launches ChatGPT Images 2.0 with API access

Yesterday
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OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
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Impact.com deepens YouTube tie-up for creator marketing

Yesterday
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Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
Awards

Adobe names winners of 2026 Experience Maker Awards

Yesterday
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Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
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OWC launches first certified Thunderbolt 5 SSD enclosure

Yesterday
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pc hardware
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OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.
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Hyland launches AI tools for finance, SAP & education

Yesterday
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Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.
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Conductor launches AgentStack for AI search visibility

3 days ago
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Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
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Adobe adds brand intelligence to GenStudio marketing tools

3 days ago
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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
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Canva & Klaviyo launch one-click email template link

3 days ago
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Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
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RØDE unveils Sonaura mic tech, wireless gear & software

Last week
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RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
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Blackmagic adds Apple Watch control to iPhone camera app

Last week
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Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.
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The Real World launches expert-approved Campus certificate

Last week
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The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.
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Wolfstone Digital launches in Suffolk to target AI search

Last week
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Wolfstone Digital opens in Suffolk with an AI search focus, citing 1,621 mentions for The Investors Centre and conversion rates said to outpace organic traffic.
Adobe explainer

Adobe just rewrote the rules of graphic design

Last week
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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Creative

Adobe unveils Firefly AI assistant to streamline creative workflows

Last week
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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.