Customer data stories
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UK marketers adopt AI for Olympics strategies, study reveals
2 days ago
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
![Story image](../../../../../uploads/story/2024/07/15/preview_techday_129c609baf4f177686e0.webp)
AI Appreciation Day and the age of Gen AI
Last week
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martech
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cdp
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ai
Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.
![Story image](../../../../../uploads/story/2024/07/10/preview_techday_4a16d4f58262e86df315.webp)
Figma launches AI-driven tools with strong privacy focus
This month
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encryption
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martech
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cdp
Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
Exclusive: Informatica reveals benefits of CLAIRE GPT
Last month
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cdp
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martech
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data privacy
Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_c74a43941988ae9be149.webp)
ANZ Plus launches digital identity service with ConnectID
Last month
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martech
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physical security
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cdp
ANZ Plus partners with ConnectID to launch a Digital Identity service, simplifying and securing identity verification for customers, enhancing data privacy and reducing fraud.
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Last month
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_89499d3c22bd61dbc610.webp)
Twilio report underscores AI's vital role in predictive marketing
Last month
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uc
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martech
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cdp
Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_c2c1af43ad79ccdae129.webp)
Incubeta acquires Persuasion Technologies to enhance analytics
Last month
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data analytics
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martech
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cdp
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.
![Story image](../../../../../uploads/story/2024/06/17/preview_techday_6df869b5893563c270fd.webp)
Experts: Australian firms facing cybersecurity challenges
Last month
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martech
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breach prevention
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cdp
Experts are urging change in digital investments to balance costs and ensure security, as Australian firms are facing economic hurdles and rising cyber threats.
![Story image](../../../../../uploads/story/2024/06/11/preview_techday_1422b0b87186cb2dc8d0.webp)
Salesforce report highlights AI adoption & data challenges in Singapore
Last month
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martech
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cdp
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account-based marketing
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
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Five9 & Salesforce collaborate on AI solutions for contact centres
Last month
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uc
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cx
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martech
Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.
![Story image](../../../../../uploads/story/2024/06/11/preview_techday_a6bc62ab662e7d72c57d.webp)
UK brands hit by GBP £5.9 billion EU sales drop post-Brexit
Last month
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martech
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cdp
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brexit
Brexit has slashed British non-food retail exports to the EU, costing GBP £5.9 billion since 2019, while marketplaces rise as vital channels for UK brands.
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Twilio debuts Linked Audiences & Data Graph for Segment CDP
Last month
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
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Salesforce enhances Einstein Copilot AI for marketers & merchants
Fri, 24th May 2024
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crm
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cx
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martech
Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.
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GDPR challenges: Baillie's six data management solutions
Fri, 24th May 2024
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data protection
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martech
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risk & compliance
Six years post-GDPR, many businesses still grapple with compliance. Andy Baillie of Semarchy proposes six MDM solutions to address ongoing data management challenges.
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Amperity launches the world's first lakehouse customer data platform
Tue, 21st May 2024
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martech
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cdp
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ai
Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.
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Exclusive: The ten year partnership between NetApp and Citrus Consulting
Thu, 16th May 2024
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martech
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risk & compliance
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cdp
Over a decade-long tie, NetApp and Citrus Consulting are enhancing cloud computing, data management, and compliance in New Zealand, amid strict data sovereignty laws.
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Paymentology & Audax partner to revolutionise card services
Thu, 16th May 2024
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fintechs
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cx
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blockchain
Paymentology and Audax join forces to deliver an innovative Cards-as-a-Service solution, simplifying and speeding up card programme launches for banks and FIs in Southeast Asia and the Middle East.
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Amplitude reports 9% revenue growth in Q1 2024 financials
Thu, 16th May 2024
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martech
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data analytics
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cdp
Amplitude sees 9% revenue boost in Q1 2024, hitting $72.6M. Notable growth includes a 37% rise in paying customers and expanding global clientele.
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Forsta's Retail HX boosts brand perception, unites CX data
Wed, 15th May 2024
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martech
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cdp
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customer data
Forsta's research reveals comprehensive CX management significantly enhances brand perceptions and revenue growth.