Customer data stories - Page 1
Pax8 survey reveals marketplaces boost IT provider growth
Yesterday
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cx
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martech
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financial systems
A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.
Barriers hinder MarTech's role in fostering customer trust
Yesterday
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
Gathid Software earns ISO 27001:2022 certification
Yesterday
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data protection
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martech
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risk & compliance
Gathid Software has achieved ISO 27001:2022 certification, reinforcing its commitment to data security and leadership in identity governance.
AI raises cybersecurity concerns in Asia Pacific region
Last week
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ransomware
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siem
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phishing
A Cloudflare study reveals 41% of cybersecurity leaders in Asia Pacific faced data breaches last year, amid growing fears over AI's role in such incidents.
Man fears being target of identity theft after personal details stolen in cyber attack
Last week
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ransomware
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martech
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physical security
An Auckland man fears identity theft after personal details were stolen from Bloom Hearing Specialists, who kept his data for over six years.
UK banks struggle to utilise data for timely product launches
Last month
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martech
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cdp
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customer data
UK banks struggle to innovate despite growing balance sheets, with 77% under pressure to keep up, a SaaScada study reveals.
Unified commerce reshapes shopping in India & the US
Last month
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martech
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supply chain & logistics
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omnichannel
Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.
Salesforce unveils AI-driven Data Cloud innovations to boost CX
Last month
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firewalls
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
Ocado & Zitcha unveil new advertising platform Ocado Ads
Last month
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devops
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data analytics
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martech
Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK’s fastest-growing grocer.
Haystack partners with Google Cloud to enhance intranet search
Last month
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martech
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cdp
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data privacy
Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.
Westpac tops mobile banking, but user satisfaction wavers
Last month
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cx
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martech
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cdp
Mobile banking apps dominate in Australia with 75% of users utilising them last month. However, only 63% find their bank's mobile features adequate, says Forrester.
Indosat launches IMSecure to bolster customer data protection
Last month
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malware
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data protection
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phishing
Indosat Ooredoo Hutchison has launched IMSecure, reinforcing their commitment to data protection, aiming to fortify customer trust against digital threats.
Salesforce introduces integrated upgrade with Salesforce Foundations
Last month
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cx
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martech
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cdp
Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
Mihup.ai unveils AI suite to boost contact centre efficiency
Last month
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private cloud
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martech
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cdp
Mihup.ai reveals an 8-billion parameter AI suite tailored for contact centres, promising to enhance efficiency, agent performance, and customer satisfaction.
Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership
Wed, 14th Aug 2024
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cx
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martech
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personalisation
Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.
Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
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cx
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martech
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cdp
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
UK marketers adopt AI for Olympics strategies, study reveals
Thu, 25th Jul 2024
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
AI Appreciation Day and the age of Gen AI
Mon, 15th Jul 2024
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martech
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cdp
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genai
Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.
Figma launches AI-driven tools with strong privacy focus
Wed, 10th Jul 2024
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encryption
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martech
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cdp
Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
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martech
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cdp
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genai
Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.