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Customer engagement stories

Wise buys Expatica to widen global relocation reach
Fintech

Wise buys Expatica to widen global relocation reach

The deal broadens Wise's customer reach beyond payments, tying its cross-border banking tools to advice for millions of people moving abroad.

By Karen Joy Bacudo • 3 min read • Last week
Trunk launches PartnerAmp sports partnerships advisory
Marketing strategy

Trunk launches PartnerAmp sports partnerships advisory

Brands and rights holders will get a free diagnostic as scrutiny grows over whether sports sponsorships drive business value beyond visibility.

By Regine Laguilles • 3 min read • Last week

Global Stories

Customer engagement stories

TCS tops Everest Group's store services provider ranking
Data Analytics

TCS tops Everest Group's store services provider ranking

Stores are becoming a bigger tech battleground as retailers seek tighter links between operations, checkout and customer engagement.

By Sean Mitchell • 3 min read • Yesterday
Call of Duty & Battlefield fans show critical loyalty
Gaming

Call of Duty & Battlefield fans show critical loyalty

Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last week
Axis cuts emissions but Scope 3 remains the challenge
Supply Chain

Axis cuts emissions but Scope 3 remains the challenge

Lower energy use has helped trim Axis's direct emissions, but the vast bulk of its footprint still sits in suppliers and product use.

By Sean Mitchell • 4 min read • Last week
Earnix launches AI orchestration system for insurers
Customer Relationship Management

Earnix launches AI orchestration system for insurers

Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Swisslog Healthcare names Christina Liebman Marketing Chief
Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last week
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Cegid launches retail one for speciality store chains
Software-as-a-Service

Cegid launches retail one for speciality store chains

Retail staff could spend less time juggling logins as Cegid brings sales, stock and customer tools into one interface.

By Sean Mitchell • 3 min read • Last week

Stories from Other Regions

Customer engagement stories

Adobe expands AI partnerships with agencies & Microsoft
Digital Transformation

Adobe expands AI partnerships with agencies & Microsoft

The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.

By Sean Mitchell • 4 min read • Today
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • Today
Australia leads in trusted AI service investment, Salesforce
Data Protection

Australia leads in trusted AI service investment, Salesforce

Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.

By Mark Tarre • 4 min read • Last week
iQanAI launches conversational AI sales app across SEA
Software-as-a-Service

iQanAI launches conversational AI sales app across SEA

Businesses across Singapore, Malaysia and Indonesia can now automate multilingual chat sales around the clock, reducing missed leads and follow-up delays.

By Mark Tarre • 3 min read • Last week
The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last week
Beyond attendance: How today's tech brands are rethinking event ROI
Customer Relationship Management

Beyond attendance: How today's tech brands are rethinking event ROI

Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.

By Loren Maisels • 3 min read • Last week