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Customer Journey Stories - Page 13

UK Stories

Customer Journey stories

UK SMEs eye growth but struggle to keep pace with AI
Data Analytics

UK SMEs eye growth but struggle to keep pace with AI

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025
Online marketplaces now dominate UK high-value shopping
Customer Experience

Online marketplaces now dominate UK high-value shopping

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

By Shannon Williams • 5 min read • Wed, 17th Dec 2025

Global Stories

Customer Journey stories

Black Friday peak as AI fuels longer online shopping wave
Customer Experience

Black Friday peak as AI fuels longer online shopping wave

Black Friday still delivered the peak online surge, but AI-driven search stretched shopping demand across a longer November window.

By Sofiah Nichole Salivio • 4 min read • Sat, 10th Jan 2026
Brands shift to centralised platforms as channels grow
Digital Transformation

Brands shift to centralised platforms as channels grow

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

By Shannon Williams • 4 min read • Sat, 10th Jan 2026
Exactly.com predicts AI & agentic commerce for 2026
Data Protection

Exactly.com predicts AI & agentic commerce for 2026

Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.

By Shannon Williams • 4 min read • Fri, 9th Jan 2026
Quiet quitting exposes the fragility of customer loyalty
Customer Relationship Management

Quiet quitting exposes the fragility of customer loyalty

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Kentico's Xperience platform gains top analyst praise
Digital Transformation

Kentico's Xperience platform gains top analyst praise

Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Freshworks hires Kady Srinivasan as AI era marketing chief
Software-as-a-Service

Freshworks hires Kady Srinivasan as AI era marketing chief

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026
Conviva adds AI pattern analytics to customer journeys
Unified Communications

Conviva adds AI pattern analytics to customer journeys

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

By Sofiah Nichole Salivio • 5 min read • Thu, 8th Jan 2026
Study finds value for money eclipses speed & price
Customer Experience

Study finds value for money eclipses speed & price

Value for money drives online customer sentiment three times more than price, delivery speed or product quality, a study of reviews finds.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 8th Jan 2026
How AI Is actually changing decision-making inside enterprises
Data Analytics

How AI Is actually changing decision-making inside enterprises

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

By Rohit Garewal • 5 min read • Mon, 22nd Dec 2025
Social media drives Black Friday sales surge in UK
Digital Transformation

Social media drives Black Friday sales surge in UK

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
Amperity unveils AI tools to personalise airline, hotel stays
Digital Transformation

Amperity unveils AI tools to personalise airline, hotel stays

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.

By Melania Watson • 4 min read • Thu, 18th Dec 2025
Odigo acquisition boosts ALE Connect hybrid CCaaS push
Unified Communications

Odigo acquisition boosts ALE Connect hybrid CCaaS push

Odigo's takeover of Akio deepens its ALE Connect alliance with Alcatel-Lucent Enterprise, accelerating hybrid CCaaS and agentic AI innovation.

By Sean Mitchell • 4 min read • Tue, 16th Dec 2025

Stories from Other Regions

Customer Journey stories

8x8 buys Maven Lab to boost APAC CPaaS & messaging
Unified Communications

8x8 buys Maven Lab to boost APAC CPaaS & messaging

8x8 buys Singapore-based Maven Lab to scale APAC CPaaS, folding Moobidesk into its CX platform for richer, multi-channel messaging.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
Lendi Group names new CTO to drive AI-native strategy
Data Analytics

Lendi Group names new CTO to drive AI-native strategy

Lendi Group promotes Devesh Maheshwari to CTO to spearhead its AI-native transformation across Aussie and Lendi brands by mid-2026.

By Kaleah Salmon • 4 min read • Mon, 22nd Dec 2025