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Why AI projects that don't start with a study of customer behaviour are destined to disappoint
Data Analytics

Why AI projects that don't start with a study of customer behaviour are destined to disappoint

Many AI roll-outs miss returns for years because businesses fail to spot customer pain points before automating broken processes.

By James Johnstone • 4 min read • Mon, 13th Jul 2026
Customer Science names first Chief Operating Officer
Digital Transformation

Customer Science names first Chief Operating Officer

The new role is aimed at helping the Sydney-based firm scale beyond Australia as demand rises for AI and digital transformation projects.

By Mark Tarre • 4 min read • Mon, 13th Apr 2026
MYOB boosts contact centre insight with new analytics
Unified Communications

MYOB boosts contact centre insight with new analytics

MYOB links its CX platform with Customer Science analytics, automating reporting and lifting contact centre satisfaction and resolution rates.

By Sean Mitchell • 4 min read • Wed, 18th Feb 2026
AI heightens data privacy risks & reshapes digital trust
Data Protection

AI heightens data privacy risks & reshapes digital trust

AI's rapid spread, weak data governance and rising scepticism are reshaping digital trust and sharply escalating privacy risks.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 29th Jan 2026
Integral Ad Science hires Melissa Furze to lead AI push
Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
Customer Science launches AI tool to boost contact centre accuracy
Unified Communications

Customer Science launches AI tool to boost contact centre accuracy

Customer Science unveils Knowledge Quest, an AI tool enhancing Australian contact centres with real-time, accurate information to boost efficiency and satisfaction.

By Melvin Hipolito • 3 min read • Mon, 22nd Sep 2025
How private LLMs are delivering real business benefits
Unified Communications

How private LLMs are delivering real business benefits

Private Large Language Models offer businesses secure AI tools that boost productivity and safeguard data, transforming workflows without costly system changes.

By Jacko Smit • 4 min read • Wed, 30th Jul 2025
Titan of Tech - Scott Ward of Customer Science Group
Unified Communications

Titan of Tech - Scott Ward of Customer Science Group

Scott Ward, Director of Product at Customer Science Group, merges innovative tech with customer-centric solutions, leading the charge in today's digital landscape.

By Melania Watson • 4 min read • Tue, 10th Dec 2024
How companies can use emerging CX technologies to improve customer retention
Customer Relationship Management

How companies can use emerging CX technologies to improve customer retention

Aussie firms adopt new CX tech amidst economic strain, seeking to prevent customer loss and enhance engagement.

By Colin Smith • 4 min read • Mon, 20th Apr 2020

Stories from Other Regions

Customer Science stories

Aged care providers urged to boost feedback loops
Unified Communications

Aged care providers urged to boost feedback loops

Providers face new obligations under 2025 reforms, with prompt feedback handling now central to safer, consumer-centred aged care.

By Christine Davis Specialist Consultant and Bart Thomas Principal – Automation • 4 min read • Mon, 27th Apr 2026
AWEX strengthens governance as traceability push grows
Customer Relationship Management

AWEX strengthens governance as traceability push grows

Stronger oversight is helping the wool body curb risk on major digital projects as federal funding and traceability demands intensify.

By Mark Tarre • 5 min read • Thu, 26th Mar 2026
Why IT leaders need to give their support to recruiters looking to even the numbers
Digital Transformation

Why IT leaders need to give their support to recruiters looking to even the numbers

IT leaders must back recruiters and foster inclusive cultures if they want to fix tech's gender gap and unlock performance gains.

By Catherine Larroche • 4 min read • Wed, 4th Mar 2026
Customer Science posts 53% growth & wins Fast 100 accolade again
Unified Communications

Customer Science posts 53% growth & wins Fast 100 accolade again

Customer Science achieved 53% revenue growth to AUD $12.15 million, earning a spot on The Australian Financial Review Fast 100 for the second consecutive year.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Customer Science unveils CommScore.AI to enhance brand messaging
Customer Experience

Customer Science unveils CommScore.AI to enhance brand messaging

Customer Science launches CommScore.AI, an AI tool that optimises customer communications to boost brand alignment, efficiency and satisfaction.

By Sean Mitchell • 2 min read • Wed, 29th Oct 2025
Customer Science hires Chris Borg to lead new partner programme
Unified Communications

Customer Science hires Chris Borg to lead new partner programme

Customer Science has appointed Chris Borg as partner manager to develop its partner programme and enhance its CX alliance ecosystem from Sydney.

By Melvin Hipolito • 3 min read • Mon, 13th Oct 2025
Customer Science buys Friendly Persuasion to boost CX solutions
Digital Transformation

Customer Science buys Friendly Persuasion to boost CX solutions

Customer Science has acquired Sydney's Friendly Persuasion, launching a new CX Communications division to enhance written customer experience solutions.

By Melvin Hipolito • 3 min read • Wed, 30th Jul 2025
Customer Science upgrades CX Integrator with AI & automation
Data Analytics

Customer Science upgrades CX Integrator with AI & automation

Customer Science upgrades its CX Integrator with AI and automation, offering Aussie businesses a cost-effective, tailored approach to improving customer experience.

By Melania Watson • 3 min read • Mon, 26th May 2025