Data ownership stories
New report reveals consumer expectation for personalisation, but lack of trust in brands to handle data responsibly. #personalisation #dataprivacy.
Over the last few weeks, there have been several items in the news that mark an increasing trend about data ownership and usage.
Are you - or your customers - sitting on a potential goldmine of customer data but failing to capitalise on the potential monetary value of it?.
Choosing between a data warehouse and data marts can shape an organisation's data strategy. Explore the pros, cons, and business impacts of each.