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Gen Z shoppers embrace AI but switch brands over trust
Data Protection

Gen Z shoppers embrace AI but switch brands over trust

Retailers risk losing Gen Z buyers quickly, as 43% have switched brands over AI use despite widespread adoption of recommendations.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Storyblok launches Agents to automate content tasks
Enterprise Content Management

Storyblok launches Agents to automate content tasks

Content teams could cut hours of manual maintenance as Storyblok adds conversational checks for stale pages, links and translations.

By Sofiah Nichole Salivio • 3 min read • Last week
Klaviyo launches headless CRM for AI tools & agents
Software-as-a-Service

Klaviyo launches headless CRM for AI tools & agents

Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Shoptimised launches advanced Google Shopping report
Marketing Technologies

Shoptimised launches advanced Google Shopping report

Retailers can now spot stock gaps, feed issues and concentrated sales risks more quickly through a daily Google Shopping dashboard.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Cake Agency marks tenth year after Shopify recognition
Digital Transformation

Cake Agency marks tenth year after Shopify recognition

The Birmingham eCommerce firm is eyeing overseas growth after two record years and a Shopify Premier Partner nod boosted its profile.

By Joseph Gabriel Lagonsin • 4 min read • This month

Global Stories

Digital marketing stories

Amazon Ads expands Prime Video formats in Australia
Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Last week
Flam raises USD $40 million in QED-led funding round
Software-as-a-Service

Flam raises USD $40 million in QED-led funding round

The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Nintex appoints Amy Payne as Chief Marketing Officer
Software-as-a-Service

Nintex appoints Amy Payne as Chief Marketing Officer

The software maker is betting on seasoned marketing leadership to sharpen its pitch as it pushes deeper into AI-driven workflow orchestration.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Last week
TikTok & Instagram reshape New Zealand avocado habits
Instagram

TikTok & Instagram reshape New Zealand avocado habits

Short-form video is pushing more New Zealanders to use avocados beyond toast, as home-cooked lunches and dinners gain ground.

By Sean Mitchell • 5 min read • Last week
Blee raises USD $27 million to scale compliance software
Software-as-a-Service

Blee raises USD $27 million to scale compliance software

AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.

By Joseph Gabriel Lagonsin • 4 min read • This month
DoubleVerify cuts TikTok brand violations in PepsiCo test
Marketing Technologies

DoubleVerify cuts TikTok brand violations in PepsiCo test

Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Digital marketing stories

Singapore Tourism Board revamps site with Adobe cloud
Digital Transformation

Singapore Tourism Board revamps site with Adobe cloud

Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.

By Sean Mitchell • 3 min read • Last week
Orion Digital launches Reputraq reputation platform
Software-as-a-Service

Orion Digital launches Reputraq reputation platform

Communications teams gain real-time alerts as the new tool tracks sentiment across 177 countries and more than 60 languages.

By Joseph Gabriel Lagonsin • 3 min read • Last week
JD Sports Canada hires Verde Digital for search boost
Digital Transformation

JD Sports Canada hires Verde Digital for search boost

The retailer is trying to win more Canadian shoppers online as AI-led search reshapes how footwear and apparel are discovered.

By Sean Mitchell • 4 min read • This month
DataQuark launches AI suite for marketing decisions
Customer Relationship Management

DataQuark launches AI suite for marketing decisions

It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.

By Joseph Gabriel Lagonsin • 4 min read • This month
Australian firms lose customers to skilled role gaps
Digital Transformation

Australian firms lose customers to skilled role gaps

Customer service and revenue are taking a hit as Australian employers struggle to fill critical roles, a survey finds.

By Sean Mitchell • 5 min read • This month